SEO Specialist

Join to apply for the SEO Specialist role at Cheil USA Who are we? Cheil Canada is a full‑service agency based out of Mississauga, Ontario and part of the Cheil Worldwide network, offering a variety of marketing & advertising solutions. We are a full‑service data‑driven company, rooted firmly in customer experience and performance. We work across the entire customer journey, creating connections that result in relevant and meaningful personalization through: Data & Insight Digital and Social Marketing Retail Marketing & Shopper Marketing eCommerce & eRetailer Marketing About The Role We are seeking a detail‑oriented and proactive SEO Specialist with a strong foundation in content‑driven SEO. This role is ideal for someone with 1–3 years of experience who excels in keyword research, content briefing, on‑page optimization, and is curious about the evolving impact of AI‑driven search. You will collaborate with an SEO Strategist, content writers, and cross‑functional marketing teams to develop and optimize high‑performing website content. The role includes exposure to technical SEO fundamentals and performance analytics. This position requires working on‑site in Mississauga 3 days per week as part of a hybrid schedule. Key Responsibilities Conduct keyword research to identify high‑impact content opportunities tied to search intent. Create structured SEO content briefs that include metadata recommendations, H1/H2 structure, internal linking, and FAQ opportunities. Optimize existing website pages (landing pages, buying guides, product/category pages) to improve rankings, CTR, and user engagement. Monitor SERP trends, including AI search results, to identify new ranking opportunities and shifts in user behavior. Support ongoing reporting and performance analysis (traffic, rankings, engagement metrics). Assist with light technical SEO tasks such as metadata updates, schema markup, redirects, and QA. Conduct competitor content analysis to benchmark content depth, structure, and differentiation. Work collaboratively with writers, designers, and marketing partners to ensure SEO best practices are consistently implemented. Qualifications Required 1–3 years of experience in SEO, content strategy, or digital marketing (agency or in‑house). Strong understanding of on‑page SEO fundamentals and search‑intent analysis. Experience developing content briefs or structured content guidance for writers. Working proficiency with SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog, Keyword Planner). Familiarity with Google Search Console and analytics dashboards. Clear written communication and strong attention to detail. Preferred eCommerce SEO experience, including optimization of product or category pages. Practical SEM (paid search) experience such as assisting in Google Ads/Bing campaigns, supporting keyword alignment, reviewing performance insights, or collaborating with paid media teams. Familiarity with AI Search environments (Google AI Overviews, Perplexity, ChatGPT search summaries). Experience working within CMS platforms such as Adobe Experience Manager, WordPress, or Shopify. Basic understanding of structured data, canonical tags, sitemaps, or indexation. Experience with bilingual/localization workflows (English/French) is a plus, but not required. Who You Are Driven to learn and stay ahead of search trends, especially during the shift to AI‑driven results. Able to balance content quality considerations with structured SEO frameworks. Organized, detailed, and capable of managing multiple optimization workflows. Collaborative and comfortable working with cross‑functional teams. What We Offer 1-year contract with full‑time hours, with strong potential for renewal. Hands‑on mentorship from an experienced SEO Strategist. Clear growth path into more senior SEO roles as skill and ownership develop. Opportunity to work on high‑visibility content that directly impacts business results. Supportive team environment focused on learning and experimentation. #J-18808-Ljbffr