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Consultant/ Senior Consultant Digital Transformation

2 months ago

Old Toronto, Canada Dentsu International Full time
h3>Senior Consultant, Analytics Implementations
  • Full-time

Merkle | Cardinal Path empowers brands to maximize their data and activate against it to pursue our goals. Our passionate experts are an extension of our clients' teams, applying their knowledge to help brands maximize media and technology on the path toward digital transformation.

The Senior Consultant role at Merkle | Cardinal Path is designed for people who have exposure to digital analytics implementations and want to grow existing skills and learn new skills. Areas of experience include (but are not limited to) interpreting business metrics into a tagging design, configuring, and debugging a tagging container, or helping non-technical clients understand their data capture environment.

You enjoy working with coding design and implementations because it unites our client needs with a technical solution. You also enjoy working with people because you can both listen and translate measurement needs into important data capture solutions.

You will work with our client and their agencies consulting on projects requiring web analytics platform selection, implementation, and platform remediation.You will install, configure, and debug web analytics services such as Google Analytics, Adobe Marketing Cloud, and others.You will lead a team with site tag implementation, custom rules development, and use data layer elements for analysis through best-in-class Tag Management Solution platforms such as Google Tag Manager, Adobe Launch, or Tealium.You will lead the development of implementation documentation for client developers that details page code requirements and data layer details to support shared business analysis needs.You will provide oversight of quality assurance tests on tracking implementations.You will provide best practices consulting services to our clients in solving their web analytics platform strategy and technical needs.You will partner with multiple teams within our client's organization and outside the company to ensure that best practices in metrics are being exposed to our client management and core website decision makers.You will conduct platform training and knowledge sharing in web analytics for clients and the project team.You will deploy and test analytics tools in mobile apps for iOS and Android devices, especially using the Firebase SDK.You will work in development environments for building iOS or Android apps, including XCode and Android Studio.You will work with Swift, Objective-C, Kotlin, or Java programming languages in the context of mobile applications.You will need to be available during AST, EST, PT or CST hours as many of our clients are in the Eastern, Pacific, or Central time zones.You will report into the Manager, Analytics Implementations.You will contribute to our approach to diversity, equity and inclusion (DEI).

Minimum Requirements:

  • Bachelor's degree or equivalent.
  • Minimum 4 years on-the-job experience implementing web analytics tools such as Google Analytics or Adobe Analytics.
  • Minimum 2 years' experience with web development.
  • Comfortable presenting findings and providing training on analytics tool usage.

    This can be a remote role (Vancouver or Toronto preferred).