Field Marketing Specialist, Ontario

Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc'teryx, Peak Performance, Atomic and Wilson.

"The Mountain Sport Company", Salomon was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism. Salomon's commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in bindings, boots, skis and apparel for both Alpine and Nordic skiing and brought innovative solutions to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports.

Through performance driven design, Salomon delivers innovation and progression to mountain sports; converting new ideas into action and expanding the limits of possibility. Salomon's heritage, culture, and commitment are tied together by one simple concept: the world's leading mountain people creating the world's leading mountain products. Salomon is responsibly committed towards the outdoor through its sustainable program. Diversity is one of Salomon's five values, therefore we are committed to creating an inclusive environment for all.

Salomon is headquartered in Annecy, France, with Amer Sports Canada Inc. in Belleville, Ontario.

The Field Marketing Specialist is responsible for coordinating and executing a unified and consistent brand experience in the region, across all channels. This role acts as the hub, working collaboratively with sales agencies, partners, and ambassadors, while building relationships to elevate the Salomon brand at relevant distribution points. This position acts as the face of the brand in the field and provides valuable insight on industry trends, competitor benchmarking and product feedback.

Responsible for supporting sell-through and driving consumer demand, this position will focus on activating demos, trials, and events. The Field Marketing Specialist is responsible for supporting the growth of the Salomon business in Southern Ontario, with a focus on Toronto and extending out as directed.

SCOPE OF WORK: Run and Outdoor (70%), Lifestyle (30%) Priorities defined seasonally by manager.

ESSENTIAL DUTIES & RESPONSIBILITIES

To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily:

Community Marketing

1. Plan and execute consumer events that focus on new product demos.
2. Build brand affinity and community engagement through other activations (i.e. workshops, run clubs, product launches).
3. Support national & sponsored events in territory as requested.
4. Collaborate with sales agencies at agreed upon consumer events & trial experiences.
5. Manage regional brand ambassadors: train, facilitate product needs, schedule events, and ensure adherence to community guidelines.
6. Work with local community ambassadors to support review generation on salomon.com.
7. Execute marketing activations with our specialty dealers and key accounts in epicenter.

In-store Experience

1. Execute training and incentive toolbox that builds brand advocacy and supports our recommendation strategy.
2. Responsible for overall planning and distribution of seasonal training assets.
3. Conduct in-store and/or online training sessions with identified accounts to develop product experts and brand champions.
4. Deliver presentations that will elevate staff engagement and create loyal in-store advocates for our products, programs, and consumer initiatives.
5. Support sell-through contests with identified accounts.
6. Execute point-of-purchase displays and support merchandising guidelines in store.
7. Ensure campaigns are executed in alignment with the consumer calendar.
8. Develop seasonal product seeding and promotional programs.

Digital Marketing

1. Maintain local event calendar on local sport pages of website.
2. Support review strategy by working with local ambassador teams.
3. Support digital toolkit distribution and usage with specialty accounts.
4. Provide local epicenter content and educational copy (i.e. "How-To" Videos) as requested.

Tracking and Reporting

1. Manage travel expenses and local marketing budget as assigned.
2. Use identified tracking tools for KPIs as directed (example: Repsly, ENDVR, Seasonal playbooks).
3. Create and maintain a comprehensive list of all community ambassadors / shop pros by sport and category, including contact information, social handles, products used.
4. Look for new partnership opportunities as well as potential non-profit partnership.

REQUIRED EDUCATION & EXPERIENCE

1. 1-3 years practical experience in the running, outdoor and/or sneaker industry is preferred.
2. Practical experience in retail or field marketing a plus.
3. B.S. or B.A. in Business, Marketing or related field, or equivalent combination of education and related experience.

QUALIFICATIONS, SKILLS, ABILITIES & COMPETENCIES

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Market Knowledge: You understand the market context in which the business operates – knowledge of competitors, customers and partners.
2. Collaboration: You have the ability to work with peers and partners to drive results & improve performance. You forge new partnerships and create new collaboration "networks" to achieve goals, recognizing sources of conflict and acting to resolve them to get to win-win outcomes.
3. You possess strong self-awareness and ability to work with a diverse group of stakeholders.
4. You have excellent communication skills and accountability in a remote position.
5. Innovation: You are able to create new and better ways to solve business problems and generate business, bringing and executing new ideas and/or improvements to meet industry standards.
6. You are self-motivated with the ability to manage multiple projects at once utilizing your skills in planning, organizing, preparation and presenting.
7. You are comfortable managing a budget.
8. IT: Very good knowledge of MS Office suite especially Word, Excel and PowerPoint.

SALARY RANGE: $60,000-$70,000 CAD

PHYSICAL DEMANDS & WORKING ENVIRONMENT

Amer Sports Canada Inc. is committed to creating an inclusive and accessible work environment. We are dedicated to ensuring that our recruitment process is barrier-free and provides equal opportunity for all applicants. If you require accommodations at any stage of the recruitment process, please let us know, and we will work with you to meet your needs.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to talk and hear. The employee is frequently required to sit, stand and walk. The employee must occasionally kneel, stoop, crouch, twist and lift to 50 pounds, with or without accommodations.

Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus. This Job also requires driving and possession of a provincial issued Driver's License and a clean record.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.