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Sr Mgr, Marketing Strategy

2 months ago

Lampvis, Canada Accoravillage Full time
Look no further because one of the world’s most iconic brands can help you get there. We are a brand that believes in continued improvement … in our lives, our businesses, and our planet. From the handshake that started our very first sandwich shop to earning our position as one of the world’s leading restaurant brands, we’ve always embraced change and the path ahead. p>

Our purpose is about more than the food we serve in our restaurants.

About the Role:

We have an exciting opportunity to support our Marketing & Culinary team as a Sr. Manager, Marketing Strategy & Menu Innovation based in Miami, FL. Manager, Marketing Strategy & Menu Innovation touches on all functions of the marketing strategy team. Director of Marketing Strategy, this role specializes in developing and executing the testing of the marketing plans, initiatives, promotions, and communications related to the marketing Better food pillar for Subway. An essential part of this role is to lead the cross-functional teams to execute the testing for national calendar windows, planning and buy-in of the strategy and insights for each innovation window. The role also assists by defining competitive market needs and opportunities and provides ongoing marketing support that ensures the competitiveness of existing products.

If you feel that this is the role for you, and you are successful with your application, be ready to be Bold, Empowered, Accountable, and ready to have Fun in a fast-paced and agile working environment.

Responsibilities include but are not limited to:

  1. Collaborates with the Director, then directs the development of company market requirements for specific product(s) or product line(s), including product strategy definition, requirements analysis, and pricing.
  2. Partners closely with internal teams and agencies to ensure our creative ideas and campaigns make the most effective use of an integrated mix of owned, earned, and paid channels, and are deployed via innovative, targeted media and technology.