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Media Buyer/Creative Strategist
4 weeks ago
OverviewSweatpants Agency is redefining what it means to be a Meta media buyer in 2025. We're looking for a marketer who thrives on creative strategy, data-driven insights, and direct client impact—not someone who just tweaks settings and follows short-lived trends.Who You AreCreative Strategist & Marketer: You see the big picture. You don't just buy media—you drive the creative strategy for your accounts, collaborating with designers and video editors to bring new concepts to lifeData Miner: You proactively mine reviews, ad comments, and competitor activity to uncover new creative angles and conversion patternsMeta Advertising Pro: You understand Meta's platform inside and out. You know when to leverage Meta's algorithm for scale—and when to uncheck the boxes and override their underperforming suggestions to maintain controlAnalytical Optimizer: You analyze creative effectiveness using metrics like CTR, hook rate, hold rate, and CPA, iterating quickly to maximize resultsAccount Owner: You take full ownership of your accounts—driving performance, removing bottlenecks, and ensuring the client's goals are metMaster Communicator: Communication is your superpower. You lead client conversations, clearly explain strategy and performance, and ensure everyone is alignedCollaborative Leader: You work hand-in-hand with creative teams, writing clear creative briefs and ensuring execution matches visionProud, Humble, and Relentless: You take pride in your results, are humble enough to keep learning, and are relentless in your pursuit of excellenceWhat You'll DoOwn Creative Strategy: Lead the creative direction for your accounts—sourcing ideas, briefing creative teams, and iterating based on data and market trendsMine Data for Insights: Regularly analyze customer reviews, ad comments, and competitor ads to uncover new opportunities and creative conceptsBalance AI & Human Judgment: Navigate Meta's automation options, applying your judgment to decide when to trust the algorithm and when to take manual controlDrive Results: Be fully accountable for your account's performance—analyzing data, identifying bottlenecks, and implementing solutionsLead Client Communication: Act as the main point of contact for your clients, providing clear updates, strategic recommendations, and transparent reportingCollaborate Across Teams: Work closely with designers and video editors, providing detailed creative briefs and feedback to ensure top-quality outputTest & Iterate: Develop and execute creative tests, using performance metrics to guide rapid iteration and improvementBenefitsWhy Sweatpants Agency? We're not your typical agency. We're the only agency behind multiple INC #1 fastest-growing companies from scratch. We thrive on innovation, creative problem-solving, and delivering results that make our clients say, "Wow."If you're ready to join a team that values your skills, pushes you to grow, and gives you the freedom to innovate, then we want to hear from you.Seniority levelMid-Senior levelEmployment typeFull-timeJob functionAdvertisingIndustriesIT Services and IT ConsultingReferrals increase your chances of interviewing at Sweat Pants Agency by 2xGet notified about new Media Buyer jobs in Montreal, Quebec, Canada.We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr
