Group Account Director

2 weeks ago

Toronto, Canada Havas Health Network Full time
Director of People, Talent Operations at Havas

The Role

A Group Account Director (GAD) serves as a brand champion and manages multiple accounts or one very large account. Primary job functions are to supervise the management of account groups, providing strategic support, leadership, and guidance to their groups, and building business within current accounts. Supervision and development of the account team is critical to this position.

What We Expect From You

Strategic Thinking

  • Develops an intimate knowledge of the category markets to which his/her brands belong
  • Develops or contributes to the development of copy strategy/positioning
  • Actively leads strategic development and ensures that plans have alignment between issues, strategies, and tactics
  • Identifies meaningful market research needs to support strategic decisions and guides its development
  • Appropriately interprets and applies market research data
  • Proactively provides clients with strategic insight and problem-solving on a consistent basis
  • Supervises development of in-depth competitive analyses
  • Knows market trends and emerging new drugs in the category

Brand Championing

  • Ensures that all agency efforts and creative campaigns are in the best interest of building the brand
  • Challenges strategies, client direction, market research results, programs, or ideas that are not aligned with the brand positioning or the long-term vision
  • Ensures all strategies, creative, and tactics developed support the brand positioning
  • Continually seeks brand-building opportunities/ways to overcome obstacles
  • Demonstrates passion for the brand and commitment to maximizing its success
  • Proactively provides business building that results in incremental income for the agency
  • Brand champion across all agency team members
  • Successfully convinces a client to move forward with the best possible creative/tactical/program output when they wouldn’t otherwise have done so

Creative/Branding

  • Encourages the development of breakthrough creative
  • Ensures high-quality agency output, reflective of consistently superior creative product
  • Contributes to the development of the creative product
  • Constructively reviews creative to enhance its impact on building the brand
  • Recognizes world-class creative and sells it persuasively
  • Ensures client creative comments are properly interpreted (and challenged if necessary)
  • Demonstrates an understanding of the agency branding process and fosters/contributes to brand building among account groups
  • Manages account and creative collaboration

Client Relations

  • Develops/maintains strong interpersonal relationships with the client at appropriate levels
  • Identifies and resolves client conflicts quickly and efficiently
  • Continuously networks with clients and potential clients
  • Provides proactive written recommendations to clients on a regular basis
  • Effectively represents agency POV to clients
  • Ensures client is kept up to date on competitive activity
  • Identifies and cultivates new business opportunities for the agency and its divisions

Management/Leadership

  • Supervises the management of each account
  • Supervises the development of the account team
  • Understands client forecast/budget issues
  • Is a mentor to the individuals in the account group
  • Identifies and helps resolve people/departmental conflicts with practical solutions
  • Identifies and proposes development plans for account team members
  • Keeps management informed of client activity/issues/opportunities
  • Ensures account team knows how to review creative and provide constructive comments
  • Advocates for staff growth and development while providing clear and regular performance feedback and annual reviews
  • Provides accurate and realistic forecasts for the group
  • Routinely monitors financial performance of accounts to maximize income generation
  • Demonstrates an understanding of income sources and client compensation structures for the group
  • Assists with fee negotiations and ensures routine monitoring for accuracy/adjustments
  • Reviews contracts/billing structure periodically to update or revise as needed
  • Ensures financial control of all client work (estimates, jobs, fees, billing) throughout the group

Key Requirements

  • Proven experience leading multiple or large accounts in a health agency environment
  • Experience in Canadian health sector, with knowledge of local regulations and trends
  • Strong strategic thinking and market research interpretation skills
  • Expertise in brand positioning and campaign development
  • Ability to challenge and refine strategies to align with brand goals
  • Passion for creative work with a focus on high-quality output
  • Strong interpersonal skills and client relationship management
  • Experience in mentoring and developing account teams
  • Financial acumen with experience in forecasting, budgeting, and fee negotiations
  • Strong sales skills and ability to drive business growth
  • Accountability for meeting or exceeding forecasts
  • Collaborative approach to working with the strategy team on pitches
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