Account Coordinator, Paid Search, Social

4 weeks ago


Toronto, Ontario, Canada GroupM Full time
Account Coordinator, Paid Search, Social & Programmatic – Universal Pictures Group

Join a team of passionate professionals in the entertainment industry and contribute to the success of Universal Pictures Group.

Job Overview:

For over a century, Universal Pictures has been known for its diverse slate of films and critically acclaimed fan favorites. As an Account Coordinator, you will play a critical role in monitoring campaign performance, providing actionable insights, and maintaining accurate reports.

Duties and Responsibilities:
  • Assist the team with pre-launch QA checks to ensure proper campaign setup, including ad copy, targeting, and tracking parameters.
  • Monitor campaign deliveries and assist in the development, execution, and optimization of paid search, social, and programmatic advertising campaigns across various platforms.
  • Analyze and prepare post-campaign reports and presentations.
  • Participate in client calls and meetings to provide status updates and insights, take meeting notes.
  • Utilize proprietary and syndicated research tools used for planning and reporting purposes.
  • Stay informed on industry trends, platform updates, and best practices for paid search, social, and programmatic advertising.
  • Develop agency point of views on media opportunities for submission to the client.
  • Input data into MediaOcean Ad Serving platforms.
  • Resolve discrepancies within the billing process.
Secondary Responsibilities:
  • Attend client-specific and departmental meetings.
  • Attend mandatory Agency Training.
  • Attend media training programs.
  • Attend presentations by vendors / potential vendors.
  • Participate in creative brainstorm sessions.
  • Proactively keep abreast of industry trends and share knowledge with the team.
  • Assist in the compilation of marketing and media data to be used as support for implementation decisions.
  • Assist in the preparation and rationale of media recommendations and plan presentations.
Experience, Knowledge and Skills:
  • Skills/Attributes:
    • Passion for the movie/entertainment industry.
    • Effective written and oral communication skills.
    • Accuracy and attention to detail.
    • Self-starter who demonstrates initiative.
    • Ability to manage multiple projects.
    • Works well in a team setting.
    • Thrives in a fast-paced environment.
    • Embraces agency core values.
    • Desire to learn, develop, and progress.
  • Experience:
    • College Graduate.
    • Relevant Internships.
  • Knowledge:
    • Proficient with Microsoft Office Software (Outlook, Excel, PowerPoint, Word, etc.) or Google Suite.
    • Desire to understand the broader media landscape and its impact on campaigns and strategies.
  • Qualities:
    • Digitally Savvy: Personally uses digital social media, demonstrates passion about emerging media, Google Analytics, Google Images, ability to search and research topics, etc.
    • Thrives in a team environment.
    • Entertainment industry experience.


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