Account Coordinator, Paid Search, Social
4 weeks ago
Join a team of passionate professionals in the entertainment industry and contribute to the success of Universal Pictures Group.
Job Overview:For over a century, Universal Pictures has been known for its diverse slate of films and critically acclaimed fan favorites. As an Account Coordinator, you will play a critical role in monitoring campaign performance, providing actionable insights, and maintaining accurate reports.
Duties and Responsibilities:- Assist the team with pre-launch QA checks to ensure proper campaign setup, including ad copy, targeting, and tracking parameters.
- Monitor campaign deliveries and assist in the development, execution, and optimization of paid search, social, and programmatic advertising campaigns across various platforms.
- Analyze and prepare post-campaign reports and presentations.
- Participate in client calls and meetings to provide status updates and insights, take meeting notes.
- Utilize proprietary and syndicated research tools used for planning and reporting purposes.
- Stay informed on industry trends, platform updates, and best practices for paid search, social, and programmatic advertising.
- Develop agency point of views on media opportunities for submission to the client.
- Input data into MediaOcean Ad Serving platforms.
- Resolve discrepancies within the billing process.
- Attend client-specific and departmental meetings.
- Attend mandatory Agency Training.
- Attend media training programs.
- Attend presentations by vendors / potential vendors.
- Participate in creative brainstorm sessions.
- Proactively keep abreast of industry trends and share knowledge with the team.
- Assist in the compilation of marketing and media data to be used as support for implementation decisions.
- Assist in the preparation and rationale of media recommendations and plan presentations.
- Skills/Attributes:
- Passion for the movie/entertainment industry.
- Effective written and oral communication skills.
- Accuracy and attention to detail.
- Self-starter who demonstrates initiative.
- Ability to manage multiple projects.
- Works well in a team setting.
- Thrives in a fast-paced environment.
- Embraces agency core values.
- Desire to learn, develop, and progress.
- Experience:
- College Graduate.
- Relevant Internships.
- Knowledge:
- Proficient with Microsoft Office Software (Outlook, Excel, PowerPoint, Word, etc.) or Google Suite.
- Desire to understand the broader media landscape and its impact on campaigns and strategies.
- Qualities:
- Digitally Savvy: Personally uses digital social media, demonstrates passion about emerging media, Google Analytics, Google Images, ability to search and research topics, etc.
- Thrives in a team environment.
- Entertainment industry experience.
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