Communications Director

4 weeks ago


Pickering, Canada Amenida Seniors' Community Full time
p>Sales and Marketing Director

“Amenida Senior's Community: Where Comfort Meets Care”

Amenida Senior's Community, established to provide exceptional care and a fulfilling lifestyle for seniors, offers a warm and supportive environment in Surrey for more than 20 years. With a focus on personalized care, they emphasize independence and well-being through tailored services and engaging activities. Amenida prides itself on fostering a community where residents can thrive socially, emotionally, and physically, supported by dedicated staff who prioritize each individual's comfort and dignity.Caring Hearts Wanted: Careers in Senior Homes At Amenida Senior's Community, we’re all about creating a vibrant, fun-filled environment where every day offers something new and exciting. Dive into a community where you can enjoy engaging activities, make new connections, and live life to the fullest.Job Title: Sales and Marketing Director
Location: Pickering, ON
Start Date: Immediately

The Sales and Marketing Director’s duties will include, but are not limited to, the following:

Sales Responsibilities:Plan, develop, and execute sales and marketing strategy in order to obtain 100% occupancy at Amenida and strengthen community relations.Generate leads, reach out to prospective residents, conduct tours of the facility, and complete enrollment to ensure 100% occupancy.Develop and implement annual and quarterly sales, community engagement and marketing plans in line with strategic goals.Maintain Inquiry Tracking Report to ensure an accurate record of all tours, sales calls, names, phone numbers and results, etc. li>Build Community Outreach (hospitals, church and other groups) by working independently in the community, initiating contacts, creating goodwill, and programming recommendations to ensure relevance.Ensure all marketing and admission packages are complete and on hand.Monitor changes in marketplace, i.e. demographics, changing lifestyles and provide feedback to senior leadership.Marketing Responsibilities:In collaboration with marketing department, creating content for marketing collateral to include brochures, direct mail pieces, print advertisements, web copy, customer success stories, news stories, newsletters, email campaigns, press releases and media pitches, multimedia presentations, sales material and corporate pitches, proposals and presentations.Act as a storyteller by creating and curating shareable content for web, social and offline initiatives. Develop compelling content that inspires positive engagement and brand loyalty.Proactively manage Amenida Senior Community’s social media engagement including conversations, feedback and questions, identifying any that would require attention.Ensure marketing content is written with the brand in mind and guaranteeing the best user experience across all platforms.Enhance and streamline sales, marketing, customer service processes.Participate in the Quality Improvement Program.Collaborate with General Manager in managing P&L, streamline spending, financial reporting and payroll processing.A minimum of 5 years of experience in a Sales and Marketing Managerial role from Senior’s Home and Retirement Industry.Diploma or Degree from a recognized College or University in Marketing or Business.Knowledge of Senior Home Industry is Required.Fluency in Korean and Chinese language is required (in addition to English).High standards of behavior, a professional attitude and commitment to quality service.Thorough knowledge of Microsoft Office applications.A class 5 driver’s license and access to a reliable vehicle.Job Types: Full-time, Permanent 8 hour shift Monday to Friday

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