Freelance Content Manager

6 days ago

Eastern Ontario, Canada The Orchard Full time

Hogarth Worldwide

Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world's top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging. Our global team of over 6,000 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today's content experience.

CONTENT PRODUCTION MANAGER

The Company: Hogarth Worldwide is a leading creative production company, producing advertising and marketing content for many of the world's most famous brands, across all media around the world. Hogarth was founded 10 years ago and has grown from a start-up to over 4,000 people, across 28 cities worldwide and is now part of the WPP family. Our rapid growth continues to drive us forward making Hogarth an exciting place to work and a great place to achieve your career ambitions.

The Role

The Content Production Manager works closely with the client's Image Producer and agency Content Studio to execute and create all required localized screens featured within the client's website or other marketing materials, including reviewing content for cultural viability in Spanish. The role also supports the language creative team with "buckets of content" and versions of photography. The Content Production Manager coordinates with Cross Functional teams, Creative Director & Business Affairs to choose content for any new project including apps, music, movies, and TV shows and podcasts. The position works closely with agency Content Studio in Geo to execute all required screen versions necessary for projects.

Key Responsibilities
  1. Take direction from client Image Producer on localization strategy for each project and liaise with client Functional Producers to align on deadlines.
  2. Work with client Image Producer and agency studio to plan resourcing and manage prioritization.
  3. Build consolidated short lists of campaign imagery to client brief.
  4. Gather screengrabs, assets and construct briefs to request asset creation from Geo Content Studio for new screens to be built.
  5. Develop deep proficiency in iOS & OS Software and build a deep knowledge of and use our client's products.
  6. Request photo retouching for all lifestyle photos to be featured.
  7. Route loose Cross Functional imagery for approval.
  8. Fulfil image requests from various functional teams.
  9. Communicate with Worldwide Image Producers for WW requests as required, project information and transferring of assets.
  10. Work with Business Affairs to utilize 3rd party assets relevant to the (insert region/country) market.
  11. Work with WW Digital Asset Managers to transfer launch assets to long-term Digital Asset system.
  12. Manage Geo asset database and maintain and organize an archive of previous jobs.
  13. Manage and train additional new members of the CPM team.
  14. Learn and understand the nuances of different languages and identify what content requires localization and convert it to a brief for the Content Studio and graphic production teams.
  15. Plan, manage, and track the content localization of assets throughout the production process and agency studio to ensure on-time delivery.
  16. Manage the staging and organization of final assets on servers including clear handoff matrices for functional teams.
  17. QC final deliverables and communicate edits and final asset delivery.
  18. Collaborate with the lead Image Producer to plan job distribution on a monthly and quarterly basis.
Requirements
  1. A minimum of 4 years' experience in graphic production/photo producing and/or project management at design firm, ad agency or interactive shop.
  2. Flexible, creative, tech-savvy, solution-oriented individual with experience in using Adobe Creative Suite's Photoshop.
  3. Proficiency in iOS and OS software is a must.
  4. Accuracy, excellent memory and an eye for detail.
  5. Ability to work in a fast-paced, demanding, creative, and production environment. Flexibility is key to this role as well as working beyond the 9:00-18:00 framework and occasionally on weekends.
  6. Excellent English and Spanish skills, written and verbal, is a prerequisite.

Diversity & Inclusion: Hogarth is an equal-opportunity employer. That means we believe in creating a truly inclusive culture that values diversity, equity and inclusion for everyone through our ideas, our people, how we behave and how we conduct ourselves. We strive to recruit people from diverse backgrounds and support them to achieve long-term success.

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