Content Strategist

About Us:Ground News is a platform that makes it easy to compare news sources, read between the lines of media bias, and break free from algorithms.In a world where political polarization and media distrust are at an all-time high, Ground News offers people a better way to stay informed and open-minded. Our mobile app, web app, and browser extension are home to a community of mindful readers who use our platform to easily see every side of a story and engage with news beyond their filter bubble.Unlike most news companies, our audience and our values do not align with any specific political ideology. Unlike most tech platforms, we don’t rely on algorithms to keep users on our platform to sell more ads. We are supported by our readers who pay for a subscription to build a more nuanced understanding of the news, the world, and themselves.Highlights:#1 on Product Hunt#2 on 2025 Apple Design Awards in the Social Impact category3-time winner of US App of the DayWinner of Digital News Innovation Challenge by FacebookWinner of Mobile Apps Showdown at CESThe opportunity: Content StrategistWe’re looking for a detail-driven, highly organized Content Strategist to streamline and elevate the way we work with creators. You’ll oversee the content workflow for 500+ monthly creator campaigns, ensuring every brief, script, and piece of messaging is optimized for impact and delivered seamlessly.This role is at the heart of the Sponsorships Team, helping to design content strategy, run creative tests, and deliver messaging that resonates with new and existing audiences across YouTube, Instagram, newsletters, and emerging platforms.If you thrive on bringing order to complexity, can think strategically while executing flawlessly, and love working with high-performing, metrics-driven, and creative teams, this role is for you.What you’ll do:Content Strategy & Workflow:Partner with Directors to develop and implement a comprehensive influencer content strategy across existing platforms (YouTube, Instagram, Substack, Newsletters).Build strategies to reach new demographics and explore untapped platforms.Design and maintain a scalable, efficient workflow to manage sponsorship content from ideation to delivery.Ensure consistent brand voice, messaging, and quality across all creator collaborations.Content Testing, Messaging, & OptimizationTrack, manage, and evaluate creative testing initiatives; including scripts, briefs, and new messaging experiments.Coordinate with the Sponsorships team to integrate new content initiatives into the live workflow without disruption.Collaborate with Influencer Marketing Managers to create, edit, and refine high-impact creative assets (scripts, briefs, talking points) for priority campaigns.Performance & CollaborationUse performance data and audience insights to inform creative direction.Maintain positive relationships with internal teams, creators, and managers to ensure smooth communication and delivery.Proactively identify opportunities to improve content performance and efficiency.What you’ll bring:Minimum 5 years experience in relevant role.Proven ability to develop strategy and execute at a detailed, operational level.Creative problem-solving skills backed by a comfort with data-driven decision making.Strong organizational skills with unwavering attention to detail.Familiarity with influencer marketing and/or social media advertising best practices.Excellent copywriting and editing skills, with the ability to adapt tone and style.Comfort working with Google Workspace, spreadsheets, and CRM tools.Bonus points:A background or deep interest in media literacy, civic tech, or journalism.Experience working in a high-growth, mission-driven startup environment.Familiarity with Ground News and its mission.What we offer:Flexible, remote-first work environment.A mission-driven culture with a small, passionate team.Competitive salary and performance-based incentives.The opportunity to shape a fast-growing company at the intersection of media and technology. #J-18808-Ljbffr