Chef de produit Innovation

3 weeks ago

Waterloo, Canada OpenText Full time

Waterloo, ON, CA

OPENTEXT
OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.

YOUR IMPACT

We are seeking a dynamic and experienced Senior Product Marketing Manager to lead the go-to-market strategy for our Analytics Database product line. At OpenText, Product Marketing is the heart of the marketing organization, developing compelling and powerful messaging that resonates with prospects, customers, and partners. Our Product Marketers act as the bridge between Engineering, Product Management, Industry, Customer and Technical Marketing, Sales, Presales and the broader Marketing team, ensuring collaboration, consistency and cross-functional engagement. It is a strategic and collaborative team that brings our solutions to market and differentiates OpenText from the competition.

This Senior Product Marketing Manager will support the go-to-market for the fast-growing OpenText Analytics and AI portfolio’s Analytics Database solution, including cross product positioning, solution development, and messaging. Reporting to the Product Marketing Sr. Director, the candidate will focus on developing value-based messaging for target buying centers to support creation of content, enablement, and programs to drive new customer acquisition and expansion within the customer base. This is a high visibility, strategic yet tactful global role with responsibility to develop and adapt strategies and messages for different regions while building a growth plan to scale our analytics database platform.

WHAT THE ROLE OFFERS

  • Developing concise, compelling messaging and positioning that emphasizes the business and strategic value of our high-performance analytics database, for multiple target audiences throughout the buying journey.
  • Serving as the product evangelist and communicating product value across all internal and external channels, including sales, partners, media, industry analysts; presenting at customer and industry events; and on digital channels such as webinars, blogs, and social media.
  • Collaborating with demand generation teams, utilizing data and insights to create and improve strategies that drive traffic to our content, optimizing marketing funnels.
  • Working together with internal and external resources to create compelling content to support lead generation, nurture programs, sales and partner enablement, web content, and funnel optimization programs (i.e. slide decks, blogs, eBooks, success stories, videos, etc.).
  • Ensuring overall sales channel readiness through sales and partner enablement activities.
  • Monitoring the competitive landscape to define product positioning that differentiates.
  • Maintaining competitive resources such as battlecards, wikis, and enablement presentations.
  • Identifying and capturing market and competitor trends to support sales and provide input on product direction.
  • Planning and execution of quarterly product launches and releases which may include strategies targeting new customers for OpenText.
  • Aligning with peers within Analytics and AI BU and cross-BU product marketing and product management to identify and package capabilities into new solutions to meet current and emerging customer needs and position OpenText in new markets.

WHAT YOU NEED TO SUCCEED

  • Experience in AI/analytics and enterprise software, ideally within the data management or analytics space (data warehouse, data lake, data lakehouse technologies).
  • Strong understanding of analytics databases, cloud infrastructure (AWS, Azure, GCP), and modern data architecture (ELT, data pipelines, real-time analytics).
  • Experience working with data platforms like Snowflake, Databricks, Google BigQuery, or similar analytics database technologies.
  • At least 8 years of professional experience with at least 3 years in a Product Marketing function.
  • Excellent verbal and written communication skills, strong content marketer.
  • Aptitude for technology and the ability to connect technical concepts with customer value.
  • Demonstrated success in enabling large, global sales teams to clearly articulate value and differentiation.
  • Skilled in leading presentations and discussions with business, technical, and sales stakeholders.
  • Great interpersonal skills, demonstrated ability to forge trusting relationships across a diverse team.
  • Highly autonomous, understanding how to prioritize and differentiate what matters from the noise, independently driving projects from conception through to completion.
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