Senior Performance Marketing Manager, Paid Social

Senior Performance Marketing Manager, Paid SocialJoin to apply for the Senior Performance Marketing Manager, Paid Social role at ClioSenior Performance Marketing Manager, Paid SocialJoin to apply for the Senior Performance Marketing Manager, Paid Social role at ClioGet AI-powered advice on this job and more exclusive features.Clio is more than just a tech company–we are a global leader that is transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice.Summary:We are currently seeking a Senior Performance Marketing Manager, Paid Social to join our Performance Marketing Team in Toronto. This is a senior, hands-on, in platform role - working within Paid Social Ad platforms such as Meta, Facebook, Reddit, and TikTok while collaborating with internal stakeholders to drive strategic growth initiatives.What your team does:The Performance Marketing Team thrives on solving complex challenges that fuel sustainable growth. As part of a dynamic group of high achievers, we craft and execute strategic campaigns to attract, engage, and convert prospects through digital advertising channels.Who you are:You are seeking a highly experienced and strategic Senior Marketer with experience spearheading and achieving Paid Social strategy and initiatives. You have worked for major B2B or B2C brands where you made your mark by building highly engaging campaigns that surpassed business goals.Not only are you data-obsessed and highly analytical, you are a strong communicator, collaborator and leader that drives innovation and incremental growth while working in tandem with key stakeholdersWhat you’ll work on:Paid Social (Meta, LinkedIn, Reddit, TikTok):Develop and implement a comprehensive annual Paid Social strategy and road map that aligns with both short-term and long-term organizational goalsWork with stakeholders to define a full-funnel strategy - based on our target ICPBring to life exciting multi-channel ad campaigns that drive engagement and MQLsOversee and optimize ad campaigns using a variety of tactics ensuring maximum return (ROAS) and operational efficiencyResponsible and accountable for managing large budgets (six figures per monthly per channel) including negotiating and partnering with vendorsData & Measurement:Analyze all aspects of Clio's marketing funnel and identify the largest areas of improvement to implement strategies to capitalize on these opportunitiesBrings a hypothesis-driven mindset for prioritizing, testing, implementing and experimenting with ideas, channels, and campaignsProvide insights and actionable recommendations through regular reportingWhat you may have:6+ years paid marketing experience using Facebook, LinkedIn, Reddit & TikTok platforms, with 6+ figures of month.2+ years experience managing monthly budgets exceeding six figures.2+ years experience using a project management platform such as AsanaExperience launching and driving success with new ad channels such as DOOHFamiliarity with SalesforceSerious bonus points if you have:Experience using AI tools to improve workflows and free up time on repetitive tasksHigh volume B2B SaaS experienceWorking knowledge of Marketing Automation tools such as MarketoWhat you will find here:Compensation is one of the main components of Clio’s Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.Some highlights of our Total Rewards program include:Competitive, equitable salary with top-tier health benefits, dental, and vision insuranceHybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, and Dublin) to be in office minimum 2 days per week on our Anchor Days.$2000 annual counseling benefitRRSP matching and RESP contributionClioversary recognition program with special acknowledgement at 3, 5, 7, and 10 yearsThe full salary range* for this role is $93,500 to $110,000 to $126,500 CAD.Please note salary bands may differ based on location and local currency. Additionally, benefit offerings may differ depending on the employee's location.In addition, this role is eligible for variable pay that is based on company performance, with actual payout amounts calculated and paid on a quarterly basis.We aim to hire all candidates between the minimum and the midpoint of the full salary range. We reserve the midpoint to the maximum of the salary band for internal employees who demonstrate sustained high performance and impact at Clio. The final offer amount for this role will be dependent on individual experience and skillset of the candidate. Please note there are a separate set of salary bands for other regions based on local currency.Diversity, Inclusion, Belonging and Equity (DIBE) & AccessibilityOur team shows up as their authentic selves, and are united by our mission. We are dedicated to diversity, equity and inclusion. We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from. We believe that different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply.Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.Learn more about our culture at clio.com/careersDisclaimer: We only communicate with candidates through official @clio.com email addresses.Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and SalesIndustriesSoftware Development and IT Services and IT ConsultingReferrals increase your chances of interviewing at Clio by 2xSign in to set job alerts for “Senior Marketing Manager” roles.Senior Director, Digital Experience & Growth MarketingDirector, Marketing, International Business UnitDIRECTOR COMMUNICATIONS (Digital & Marketing)Greater Toronto Area, Canada 21 hours agoSenior Marketing Manager, Digital Acquisition - Credit CardsSr. Brand Manager, Potato - Canada Retail (Mat Leave contract)Scarborough, Ontario, Canada CA$100,000.00-CA$150,000.00 1 week agoDirector - Marketing Operations and AnalyticsDirector of Marketing and CommunicationsSenior Manager, Marketing & Communication ProgramsDirector-Marketing (Value Proposition Development)Director, Marketing Operations and Planning, Global Marketing (16 Month Secondment/Fixed Term Contract)Senior Manager, Digital Marketing - Content Experience, Strategy & OperationsWe’re unlocking community knowledge in a new way. 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