Manager, OMNI Channel Marketing

Manager, OMNI Channel Marketing page is loaded## Manager, OMNI Channel Marketinglocations: CAN-ON-Mississaugatime type: Full timeposted on: Posted Todayjob requisition id: JR51815**Serving the needs of all families with young children,**Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip\*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.## How you’ll make an impact:The OMNI Channel Marketing Manager drives the strategy, development, and execution of marketing initiatives to grow total retail sales, enhance customer engagement, and maintain the e-commerce site as an industry leader. This role requires a mix of creativity, analytical thinking, and leadership skills to deliver measurable results.## **Retail Promotions and Campaign Strategy – 40%*** Plan, develop, and execute promotional campaigns, seasonal sales, and marketing initiatives.* Coordinate with the creative and merchandising teams to ensure promotions reflect branding consistency.* Foster innovation in promotional tactics to engage new and returning customers.* Track and report promotional campaign performance and ROI.* Champion customer-centric thinking to deliver seamless online shopping experiences.* Collaborate with Digital Marketing Coordinator and proof read email, SMS and Social Slotting. In addition working with coordinator on all organic social media posts for Canada.* Collaborate with brand marketing to develop integrated marketing plans.## **Content Optimization and Management – 20%*** Drive improvements to product content, including product descriptions, images, videos, and SEO alignment to maximize conversions.* Partner with creative teams to define a consistent marketing voice.* Optimize user experience with updated, accurate, and engaging content on product pages and landing pages.## **Performance Monitoring and Analytics – 20%*** Analyze site traffic, conversion rates, and customer behaviors to identify opportunities for improvement.* Create detailed reporting of marketing performance with actionable insights.* Recommend marketing adjustments based on data trends and findings.## **Cross-Functional Collaboration – 20%*** Work closely with the merchandising and planning teams to forecast demands and product trends.* Liaise with IT and design teams to identify and resolve website functionality issues.* Collaborate with paid media team in the US to ensure alignment on messaging, targeting, and customer audiences.* Build relationships with third-party vendors for marketing tools or partnerships.## **Must have skills and experiences*** 5+ years of experience managing e-commerce sites or digital marketing platforms.* Analytics - Expertise in website analytics tools (e.g., Google Analytics, Adobe Analytics).* Strong project management, organizational, and leadership skills.* Strategic campaign planning and execution* Collaboration - Ability to thrive in fast-paced environments with cross-functional collaboration.* Bachelor’s degree in Marketing, Business Administration, or related field.## **Preferred skills and experiences*** Familiarity with SEO best practices and e-commerce CMS platforms.* Ecommerce and or Retail preferred## Make a career at Carter’s:* Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter’s University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.NOTE: This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job description.Carter’s | OshKosh is an equal opportunity employer and encourages all interested and qualified candidates to apply. Should you require any type of accommodation, please do not hesitate to contact us.Carter’s | OshKosh est un employeur souscrivant au principe de l'égalité d'accès à l'emploi et encourage tous les candidats intéressés et qualifiés à postuler. Si vous avez besoin de certaines mesures d'adaptation, n'hésitez pas à communiquer avec nous. .We’ve become an industry leader by providing quality – from the clothing we sell to the careers we offer our team. Shared values have paved the way to our success. We nurture inclusive work environments for everyone. We invest in our teams with training and development programs to help them build their skills. We succeed together; everyone is welcome to grow in many ways. We’ve kept our close-knit warmth since our founding. You’ll have the opportunity to work with colleagues who often become fast, lifelong friends while making new connections and sharing memorable experiences.
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