Digital product marketing lead

2 months ago

Old Toronto, Canada AGF Full time

About AGF:

Founded in 1957, AGF Management Limited (AGF) is an independent and globally diverse asset management firm. Our companies deliver excellence in investing in the public and private markets through three distinct business lines: AGF Investments, AGF Capital Partners and AGF Private Wealth. AGF brings a disciplined approach, focused on incorporating sound, responsible and sustainable corporate practices. The firm’s collective investment expertise, driven by its fundamental, quantitative and private investing capabilities, extends globally to a wide range of clients, from financial advisors and their clients to high-net worth and institutional investors including pension plans, corporate plans, sovereign wealth funds, endowments and foundations.

About the Team:

AGF’s Marketing & Innovation team is responsible for delivering timely and effective marketing, communications, digital and product initiatives and programs that support respective business priorities, partners and ultimately AGF’s clients. The team builds and maintains trusted partner relationships with internal clients and stakeholders to achieve a collaborative mindset and united approach to business results and client engagement.

AGF’s Marketing team consists of ambitious, creative and talented marketers that work collaboratively to develop and execute AGF’s ambitious plans. The group’s culture can be summed up in a few words: impactful, collaborative and forward-thinking.

About the Role:

The Marketing Manager, Channel Marketing will own the development and execution of AGF’s education and value-add initiatives to drive client engagement and loyalty. Working alongside Marketing peers and Sales stakeholders, this role offers an excellent opportunity to lead and influence the future state of AGF’s value add programs, focusing on content strategy and delivery.

This position is for a 6-month contract with the possibility for extension.

Your Responsibilities:

  • Develop and maintain the full suite of educational content and programs for investors and advisors, including registered plans, investment concepts, practice management and publications under AGF’s Sound Choices program.
  • Manage vendor relationships for AGF’s Continuing Education (CE) platform, collaborate with vendors to identify timely and relevant CE course topics and review content in accordance with brand standards and compliance regulations.
  • Develop a robust editorial calendar to provide stakeholders with line of sight on content pipeline and priorities.
  • Work collaboratively with Sales stakeholders and Channel Marketing to identify educational support for campaigns and sales initiatives.
  • Monitor and analyze performance metrics, engagement and usage of all value-add content and programs, providing regular insights and recommendations to the Marketing and Sales teams.
  • Manage the dissemination of value-add content across AGF’s digital properties and platforms, focusing on user experience and personalization for investor and advisor channels on AGF.com.
  • Stay up-to-date on industry trends, regulatory requirements and changes, and marketing best practices to continually enhance AGF’s education and value-add offerings.
  • Provide tactical support as needed to support the broader marketing plan and objectives, including event/webcast execution and email marketing.

Your Qualifications:

  • 3-5 years of experience in a Marketing or Communications role within the financial services industry.
  • Solid understanding of investment and wealth management concepts.
  • Working knowledge of Canadian CE accreditation requirements and associations an asset.
  • Strong writing skills, with a knack for transforming complex topics and information into simple, easy to digest content.
  • Self-motivated with an ability to handle multiple projects and tasks and effectively meet all timelines.
  • Familiarity with marketing tech platforms including CMS, Google Analytics (GA4) and sales enablement.
  • Ability to work autonomously as well as collaboratively as part of the broader Marketing team.
  • IFIC and/or CSC an asset.

AGF is an equal opportunity employer. AGF welcomes and encourages applications from people with disabilities. Accommodations are available on request in all aspects of our recruitment and selection process. It is the Company's policy to recruit and select applicants for employment solely on the basis of their qualifications, with emphasis on selecting the best qualified person for the job. AGF does not discriminate against applicants based on race, color, religion, sex, national origin, or disability or any other status or condition protected by applicable legislation.

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