Sr. manager, digital health and innovation

2 weeks ago

Brampton, Canada Loblaw Companies Ltd - Head Office Full time

Les candidats référés ne doivent pas postuler directement pour ce poste.

Toutes les références de candidats doivent d’abord être soumises dans Workday par un collègue de Loblaw actuel.

L’utilisation du masculin à pour but d’alléger le texte

Venez faire votre différence dans les communautés à travers le Canada, où l'authenticité, la confiance et l'établissement de liens sont valorisés - alors que nous façonnons l'avenir du commerce de détail au Canada, ensemble. Notre position unique en tant que l'un des plus grands employeurs du pays, celle associée à notre engagement à avoir un impact positif sur la vie de tous les Canadiens, viens offrir à nos collègues une gamme d'opportunités et d'expériences pour aider les Canadiens à Vivre Bien, Vivre Pleinement.

Chez Les Compagnies Loblaw Limitée, nous réussissons grâce à la collaboration, à l'engagement et nous plaçons la barre haute pour nous-mêmes et ceux qui nous entourent. Que vous débutiez votre carrière, que vous réintégriez le marché du travail ou que vous recherchiez un nouvel emploi, votre place est avec nous.

Why is this role important:

The Sr. Manager, Digital Health and Innovation, translates divisional strategies into brand strategies at the category or campaign level. This role drives strategy for PC Health and Shoppers app and web for the Health and Wellness marketing division, and serves as a key collaborator with business leaders and counterparts within pharmacy services and internal agencies. The Sr. Manager oversees a brand marketing team to drive seamless delivery of the most visible and complex campaigns/programs in digital health and new innovations. They are accountable for the growth of their portfolios.

What you'll do:

  • Brand Strategy: Translates divisional strategy into objectives and plans for the category/campaign to drive the growth of the assigned portfolio; makes recommendations for divisional marketing strategy based on category/campaign-level insights
  • Campaign/Program Strategy: Translates brand- & portfolio-level strategic objectives into campaign/program-level strategies; leverages consumer/business insights (e.g., insights from the Customer CoE) and previous campaign takeaways to inform campaign brief; works with Marketing leaders to clearly define important metrics and objectives for each campaign
  • Campaign Planning & Execution: Leads the execution of marketing campaigns for portfolio and ensures execution aligns with annual plan objectives; acts as a key point of contact for agency counterparts, and other partners (e.g., Loblaw Media, Loblaw Digital) for the review and approval of creative
  • People Leadership: Manages team performance against marketing portfolio and campaign objectives and important metrics through mentorship and professional development
  • Partnership: Acts as an advisor to category counterparts; collaborates across the Marketing organization and with other key partners to drive standard processes, shared takeaways, and efficiencies
  • Innovation: Collaborates with partners to incorporate powerful, innovative marketing strategies across paid, earned and owned channels, to drive relevant and best in class campaigns
  • Annual Planning: Supports leadership in the development of annual marketing plans

What you bring:

  • Translating marketing strategy into execution
  • Strong knowledge of digital marketing and traditional marketing practices
  • Strong communication skills and experiences in complex matrix organization
  • Brand strategy & positioning
  • Developing marketing insights from data & analytics
  • Budget management
  • Project management & strong stakeholder management
  • 8 years of experience
  • 4-5 years in brand manager role, managing marketing campaigns

Notre engagement envers la durabilité et l'impact social est un élément essentiel de notre façon de faire des affaires. Nous concentrons notre attention sur les domaines où nous pouvons avoir le plus grand impact. Notre approche de la durabilité et de l'impact social repose sur trois piliers - l'environnement, l'approvisionnement et la communauté. Nous recherchons constamment des moyens de faire preuve de leadership dans ces domaines importants. Nos valeurs ÊTRE - Engagement, Tient à coeur, Respect et Excellence - guident toutes nos prises de décision et prennent vie à travers notre culture bleue. Nous offrons à nos collègues des carrières progressives, une formation complète, de la flexibilité ainsi que les nombreux avantages compétitifs - voici quelques-unes des nombreuses raisons pour lesquelles nous sommes classés au palmarès des meilleurs employeurs du Canada, au palmarès des meilleurs employeurs pour la diversité au Canada, au palmarès des employeurs les plus verts au Canada et au palmarès des meilleurs employeurs pour les jeunes au Canada.

Si vous ne savez pas si votre expérience correspond à toutes les exigences ci-dessus, nous vous encourageons à postuler quand même. Nous recherchons des perspectives de candidatures variées, qui incluent des expériences diverses que nous pouvons ajouter à notre équipe.

Nous nous concentrons depuis longtemps sur la diversité, l'équité et l'inclusion, car nous savons que cela fera de notre entreprise un meilleur lieu de travail et de magasinage. Nous nous engageons à créer des environnements accessibles pour nos collègues, candidats et clients. Les demandes d'aménagement en raison d'un handicap (qui peut être visible ou pas, temporaire ou permanent) peuvent être faites à n'importe quel stade de la demande et de l'emploi. Nous encourageons les candidats à faire connaître leurs besoins en matière d'accommodation afin que nous puissions offrir des opportunités équitables.

Veuillez noter:
Les candidats âgés de 18 ans ou plus doivent effectuer une vérification des antécédents criminels. Les détails seront fournis lors du processus d’embauche.

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