Director of Digital Strategy and Product

4 weeks ago

Calgary, Canada Harvard Media Full time
Harvard Media is a leading media company in Western Canada with a diverse portfolio, including 13 radio stations and several top-tier digital news sites like SaskToday.ca, MooseJawToday.com, and SaskAgToday.com. Our digital footprint spans websites, streaming audio, and social media channels. We reach a vast audience, providing engaging news, sports, and entertainment content focused on Western Canada.

The Director of Digital Strategy and Product will be key to enhancing our digital presence across all platforms. This role involves creating a cohesive and robust digital ecosystem that drives audience engagement and growth through strategic SEO use and compelling content driven by a deep understanding of user engagement and analytics.

The ideal candidate will bring a deep understanding of web development, digital advertising, and multimedia content creation and will collaborate extensively with content leaders across the company.

Essential Duties & Responsibilities:
  • Develop and execute a comprehensive digital strategy that aligns with the company's goals and enhances user engagement and experience across all platforms.
  • Lead the design and implementation of innovative digital products and features that cater to the needs of a diverse audience.
  • Utilize and coach to analytic information designed to drive revenue and audience growth.
  • Maintain a superior understanding of evolving digital technologies and platforms designed for quality website development and execution.
  • Optimize website architecture, content, and user interface with a focus on SEO, scalability, and user experience.
  • Collaborate with news, sports, and broadcast content teams to ensure digital strategies complement and enhance all content channels.
  • Analyze digital trends and audience data to continually refine strategies and product offerings.
  • Manage digital project budgets and timelines, ensuring efficient use of resources.
  • Spearhead the integration of modern technologies such as video and audio streaming, interactive tools, and mobile applications.
  • Oversee digital advertising strategies, including programmatic buying and partnerships, to maximize revenue opportunities.
  • Other duties as assigned.
Essential Knowledge and Skills:
  • Strategic planning and execution of digital initiatives to align with organizational goals and enhance user engagement.
  • Leadership in developing innovative digital products and features to meet diverse audience needs.
  • Proficiency in leveraging analytics to drive revenue and audience growth.
  • Expertise in emerging digital technologies and platforms for website development and execution.
  • Optimization of website architecture, content, and user interface, focusing on SEO, scalability, and user experience.
  • Collaboration with content teams to ensure digital strategies complement and enhance all content channels.
Essential Requirements:
  • Minimum of 5 years' experience in digital strategy, with substantial expertise in SEO, content management, and web development.
  • Proven track record in leading digital transformation projects and team management.
  • Strong understanding of the latest digital technologies and how they can be employed to enhance user engagement and business goals.
  • Excellent analytical skills with a data-driven approach to decision making.
  • Superior collaboration and communication skills, capable of working effectively with cross-functional teams.
  • Innovative thinker with a passion for digital media and technology.
Benefits:
  • Dental care
  • Extended health care
  • Life insurance
  • RRSP match
  • Vision care
  • Wellness program
Standard Work Schedule:
  • Monday to Friday 8:30am – 5:00pm
Harvard Media is committed to providing challenging and rewarding career opportunities. If you feel you are the person we are looking for in this position, please apply with your resume in confidence.

Please indicate “Director of Digital Strategy & Product (mention the city you applied for)” in your subject line of your email.
  • This position reports to: Chief Digital Officer
  • Location: Open to the markets including Calgary, Edmonton, Regina, or Saskatoon
  • Application Deadline: June 7, 2024
Harvard Media values diversity in its work force and is committed to Employment Equity. #J-18808-Ljbffr

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