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Marketing/Special Project Coordinator

3 months ago

Edmonton, Canada Midwest Property Management Full time

Welcome to Midwest a division of Second Street Fund (SSF)

Privately held and rooted in Western Canada for over 60 years, Midwest as a division of SSF manages quality residential rental properties in Alberta, British Columbia and the Northwest Territories. In the midst of transformation, Second Street Fund is actively pursuing growth within select US markets. We are committed to providing the best value and quality for our residents by consistently maintaining our properties and delivering excellent customer service. Our commitment to our residents and our communities allows us to fulfill our mission statement: "Where community lives".

We are currently looking for a Marketing/Special Project Coordinator to aid in providing marketing and special project support to assist business operations and the Marketing Manager in performance of effective and efficient marketing of the Midwest and Second Street Fund portfolio. In addition, the Marketing / Special Project Coordinator will participate in the protection and efficient utilization of the Company's assets through the implementation of approved policies, procedures, and internal controls. This position reports to the Marketing Manager.

What you will do:

  • Assist in the development and implementation of marketing plans and strategies to drive awareness, generate leads, and support leasing and revenue goals.
  • Aid in market research by analyzing competitors and industry trends to identify opportunities, and competitive insights to inform marketing strategies and decision-making.
  • Communicate with residents and prospects through marketing mediums to answer inquiries and schedule showings.
  • Complete marketing reporting and distribute these reports to appropriate teammates.
  • Create social media posts, monitor, and respond to inquiries, comments and reviews on all social mediums including Marketplace. Distribute reviews to appropriate team members and solicit approved responses.
  • Make appropriate recommendations for social media strategies and execution.
  • Create and/or distribute and coordinate production of marketing material including but not limited to posters, signs, digital advertisement and other communications/advertisement once approved by the Marketing Manager
  • Maintain adequate inventory of marketing supplies and aid in the distribution of marketing supplies/materials as required.
  • Update and develop website content for both our corporate website and residential websites
  • Act as a brand ambassador by upholding company values and through attendance at company/resident events.
  • Utilize and assist in the ongoing training to site managers and staff in areas of CRM, virtual tours and self-guided tours.
  • Travel to property locations to capture photos and virtual tours of SSF owned or managed assets.
  • Maintain positive working relationships with the Regional Managers, Marketing Manager, Site Managers, site teams and other partners within the organization.
  • Partner with the Marketing Manager, Regional Managers and others within the organization with project management of special projects assigned.
  • Stay up to date with industry trends, best practices, and emerging technologies in real estate marketing and provide recommendations.
  • Maintain awareness and ensure application of all Company policies and procedures.
  • Maintain the Department in an orderly and professional manner.
  • Participate in and be proactive in contributing to change management.
  • Other duties/projects as assigned.

REQUIRED KNOWLEDGE, SKILLS AND ABILITIES

  • Professional presentation, positive attitude and excellent written and verbal communication skills
  • Computer literate, including Microsoft Office programs, adobe illustrator, photoshop and Canva.
  • Familiarity with SEO, SEM, and PPC campaigns is an asset
  • Knowledge of website management and development is an asset
  • Design experience is an asset
  • Strong organizational skills, attention to detail and ability to prioritize workload.
  • Willing to travel to in and out-of-town sites as required to perform audits and staff training
  • Strong teamwork attitude and willingness to multitask and learn new skills
  • Excellent written and verbal communication skills
  • Exercise a high degree of initiative and independent judgment; self-starters with a good work ethic.
  • Ability to take initiative and to plan; build or participate in a team environment.
  • Strong customer service orientation - able to build and maintain effective relationships with residents, vendors, site staff, contractors and other key contacts.
  • Ability to work independently in a fast-paced, changing environment to prospect and develop new business.
  • Proven coordination and able to multi-task conflicting priorities

REQUIRED EDUCATION, TRAINING AND EXPERIENCE

  • Business degree or equivalent education with a specialization in marketing, communication or public relations. A design degree with relevant marketing and office experience will also be considered.
  • Minimum of 1-3 year experience in marketing or communications
  • Drivers license and own vehicle.

What you will discover about Midwest

  • Employer paid extended health, vision and dental coverage
  • RRSP eligibility after 12 months of service
  • A competitive salary
  • Rental benefit after 3 months of employment

Thank you for your interest in Midwest; you will only be contacted if you are selected for an interview. You are welcome to apply for future positions

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