Marketing Manager
6 days ago
Location:Niagara Region - ON-SITE
(Relocation Expense)
Industry /Business:Consumer Goods, E-Commerce
About the Job:
My client in Niagara Falls is seeking to add a dynamic and visionary Marketing Manager to their team. This role will be overseeing the E-commerce, Brand Marketing and Design teams. Reporting to the Managing Director, the ideal candidate will be a strategic leader, adept at empowering teams, fostering innovation, and driving comprehensive marketing strategies to elevate their brand presence and capitalize on business development opportunities.
Responsibilities:
Leadership
- Lead and mentor the Marketing Department, providing strategic direction to E-commerce, Brand Marketing, and Design teams
- Empower the team towards achieving corporate objectives, departmental goals, and personal goals by sharing “the why” and the needs of the business
- Drive the development of annual department objectives, ensuring alignment with team KPIs
- Brainstorm new and creative growth and optimization strategies with the team
- Develop and manage annual department budgets
- Train and develop a successful team by identifying any skill gaps within the department
- Develop individual performance goals, conduct monthly one-on-one feedback sessions, and complete annual performance reviews to ensure alignment with corporate objectives
Overall Marketing Strategy
- Oversee key goals, including sales and brand marketing, with a focus on data-driven decision-making in marketing
- Drive the development, implementation, and execution of marketing plans for our diverse brand portfolio
- Become the subject matter expert of our brands, guiding brand and strategy alignment, and overseeing the development of visual and written content across all marketing channels
- Offer strategic guidance on marketing best practices, contributing to the development and execution of robust business plans
- Establish and implement processes to align responsibilities and strategies across E-Commerce, Design, and Brand Marketing
- Take charge of critical events, such as Black Friday, ensuring seamless collaboration among teams
- Oversee the creation and approval of all marketing content, managing relationships with public relations agencies, influencers, and monitoring the progress of e-commerce strategies
- Negotiate and manage relationships with third-party service providers, ensuring cost-effectiveness and high-quality deliverables
- Work closely with the Research & Development Team on product launch marketing efforts
- Track, analyze, and optimize the effectiveness and impact of marketing initiatives
Digital Marketing
- Plan and execute digital marketing campaigns, including paid advertising, email marketing, and social media initiatives, to maximize online visibility and revenue
- Formulate and execute strategies to increase brand awareness through content marketing and enhancing Google ranking
- Utilize SEO strategies to enhance organic search rankings and drive relevant traffic
- Develop and execute customer engagement strategies to enhance brand loyalty, increase customer lifetime value, and encourage word of mouth traffic
- Implement personalized marketing approaches to cater to the diverse needs of our online customer base
- Monitor and analyze key performance indicators (KPIs) related to online sales, website traffic, conversion rates, and customer acquisition cost.
- Implement data-driven insights to optimize marketing strategies and improve overall e-commerce performance
- Undertake related duties as assigned to achieve the objectives and company goals
Qualifications:
- College diploma or university degree in Marketing, Communications, or a related field
- Seven (7) years of experience in digital brand management, leading social media, PR, and content
- Five (5) years of leadership experience
- Proficiency in SEO, E-Commerce, Email Marketing, and Google Analytics
- Intermediate experience using social media analytics platforms
- Proficient in Microsoft Office
- Excellent organization and time management skills
- Analytical and highly motivated self-starter
- Detail oriented problem solver
- Strong communication and interpersonal skills
- Ability to work in a fast-paced ever-changing environment
You Will Stand Out If:
- You have experience working with consumer goods
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