Vice President, Social and Content

2 weeks ago

Old Toronto, Canada Edelman Full time

Edelman is looking for an experienced and entrepreneurial head of Social and Content to lead a growing team of content creators, social strategists, and community managers. Our social and content offering is pivotal to our broader digital capability with a focus on content and social strategy and delivery through the content lab and creator bench.

A successful candidate will have a strong grasp of social media, content strategy, and digital storytelling. They will have a demonstrated track record for launching or growing brands on social channels and have a robust understanding of storytelling frameworks and storytelling strategies. They will understand and be able to glean behavioural insights related to people’s use of social platforms and consumption of digital content. They will help brands identify ways to drive growth via social channels and content strategy.

Key Responsibilities:
  • Articulate insights gleaned from social and conversational trends, artfully organizing information from observations and implications to strategic recommendations.
  • Stay current on audiences, cultural trends, social media behaviors, and platform best practices.
  • Work directly with clients, gaining their trust, and inspiring them to take the right risks so they may become known for digital 'firsts' that wow their consumers and audiences, while ensuring their professional success.
  • Collaborate with cross functional project teams to motivate, create, and implement short and long-term digital marketing strategies.
  • Proactively identify new opportunities for client growthand ensure the delivery of best in class work across all engagements.
  • Oversee the development and execution of cutting-edge content strategies across various social platforms such as TikTok, YouTube, and Instagram.
  • Grow Edelman’s content lab and creator bench offering, leveraging innovative tools and platforms to meet the needs of our clients.
  • Lead a team of community managers, ensuring high engagement and strong community relations across all social media channels.
  • Drive brand growth on social platforms by launching and promoting compelling, brand-aligned content.
  • Collaborate with cross-functional teams to ensure that social media and content strategies are integrated with overall campaigns.
  • Analyze social media trends and adapt content strategies to maintain competitive advantage and relevance in the market.
  • Drive trend mining and real-time content efforts.
  • Partner with stakeholders on brand and corporate teams to deliver compelling digital storytelling.
What You'll Bring:
  • At least 10 years of experience in social media management, content creation, and digital storytelling, with a proven ability to lead content strategy initiatives.
  • Demonstrated expertise in building and leading teams, including content creators and community managers.
  • Excellent communication and presentation skills, with the ability to effectively convey complex ideas and strategies.
  • Strong leadership presence with a track record of innovation and creativity in digital marketing.
  • Strategic vision with a comprehensive understanding of the latest social media platforms.
  • Prior experience in developing a content lab or similar initiative within a digital or creative agency.
  • Advanced knowledge of content generation tools and social media management platforms.
Why Choose Edelman for the Next Stage of Your Career?
  • We know you’re thinking, “isn’t Edelman a PR company?”
  • Sure, public relations is part of who we are, but in recent years we’ve changed. Built to thrive amid the full complexity of today's modern marketing landscape, we are the world’s largest independent communications agency. We help some of the world's most renown companies evolve, promote and protect their brands through a wide range of solutions including digital transformation,social media marketing, content production,integrated marketing, newsroom strategy and execution, influencer, crisis and much, much more. To achieve this, we have assembled a stellar team of nearly one thousand Creatives, Strategists, Digital and Influencer Specialists, Analysts and Technologists across the world. Our success comes from our smart, passionate and curious people, who tell great stories and solve complex business problems day in and day out.
  • Edelman is a next generation agency where you have the freedom to do great work and achieve professional fulfillment.
  • Influence major brands daily while working with some of the largest companies in Canada.
  • Be part of an agency that is reshaping the digital marketing landscape in Canada.
  • Collaborate with premier digital marketing talent, continually inspired by the best in the industry.
  • Benefit from a commitment to continuous learning and development.
  • Excel in a culture that values innovation, authenticity, and puts culture at the forefront of strategy.

#LI-PP1

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age’s 2019 A-List; the Holmes Report’s 2018 Global Digital Agency of the Year; and, five times, Glassdoor’s Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Data & Intelligence (DxI) and United Entertainment Group (entertainment, sports, lifestyle).

For more information please visit: www.edelman.com

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