Data Analyst II
1 month ago
At Tribute Technology, we make end-of-life celebrations memorable, meaningful, and effortless through thoughtful and innovative technology solutions. Our mission is to help communities around the world celebrate life and pay tribute to those we love. Our comprehensive platform brings together software and technology to provide a fully integrated experience for all users, whether that is a family, a funeral home, or an online publisher. We are the market leader in the US and Canada, with global expansion plans and a growing international team of more than 400 individuals in the US, Canada, Philippines, and Ukraine.
ABOUT YOU:
We are seeking an eCommerce Analyst to join our growing eCommerce Optimization and contribute to their Conversion Optimization, A/B Experimentation, and Web Analytics work. This role will support the decision-making process and provide insights through data aggregation and analysis related to eCommerce. You will interpret results from multiple sources using a variety of techniques and tools, ranging from data aggregation to advanced statistical methods and interpretation. You will build reports, offer insights, develop tracking, and bring recommendations to the team to allow for key business decision-making.
KEY RESPONSIBILITIES:
- Assist in test design and interpret results from multiple sources using a variety of techniques, ranging from simple data aggregation to advanced statistical & predictive methods such as multi-variate regression, A/B testing, qualitative analytics, and more
- Collaborate with analytics, product, UX, and technical teams to utilize robust tracking and optimization strategies using tools like GA4, Optimizely, PowerBI, Looker, and Google Tag Manager to help inform A/B Test decision making
- Provide Big Query support to enable SQL based analysis of GA4 Data
- Understand and report behavioral data and analytics from multiple digital platforms including email marketing and social media tools
- Interpret eCommerce funnel data into actionable insights that can be used to improve conversions
- Develop and maintain advanced reporting dashboards, document learnings from A/B tests and key product milestones and deliver actionable insights to both operational teams and executive management
- Locate and define new process improvement opportunities. Troubleshoot tracking issues and make recommendations to improve strategy, depth, and feature set within our ecommerce data collection
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