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Marketing Specialist
3 months ago
Panasonic Canada Inc.For over 100 years, Panasonic has been committed to enhancing the well-being of people, communities, and society. Our technologies and solutions have been developed with one aim in mind: to enrich our lives and make life better – simpler, healthier, safer, more enjoyable, and more sustainable. Panasonic Canada Inc. (PCI) is a leading technology provider to businesses, government agencies and consumers across the region. The company leverages its strengths in Living Spaces, Immersive Entertainment, Sustainable Energy, Automated Supply Chains and Connected Solutions to provide lifestyle solutions to consumers as well as secure and resilient integrated solutions for B2B and B2G customers. We are proud to be recognized as one of Greater Toronto’s Top Employers for 2020, 2021 and 2022. Come join our journey. What Panasonic Canada Inc. Offers
- Comprehensive Medical, Dental and Vision Coverage with a Health Spending Account
- Panasonic Retirement Pension Plan (RPP/DCPP)
- Group Retirement Savings Plan (RSP)
- Generous Parental Leave Top Up
- Education Assistance Program/ Tuition Reimbursement
- Employee Purchase Program
- Employee & Family Assistance Program (EFAP)
- Competitive Rates on Home and Auto Insurance
- Employee Volunteer Program – Paid Time Off for Volunteer Days
- Leads the strategy, execution and optimization of Panasonic Canada's Amazon PPC growth profitability and brand recognition. Creates, executes and manages Amazon campaigns including keyword research, day to day optimization and reporting.
- Contributes to and monitors the Amazon PPC budget and forecast. Engages Amazon Marketing Group (AMG) for planning and execution of sales and marketing activities to ensure that the business delivers profitable, sustainable growth and the right return on investment.
- Plans, develops and executes digital marketing campaigns, and promotions on Meta, to build brand, channel and category awareness to achieve customer experience, engagement and monetization goals across D2C channels. Evaluates, monitors and improves searchability of D2C channels through best-in-class SEO tactics.
- Monitors, manages and reports on the marketplace and portal environments of D2C channels including buy box management, out of stock monitoring, map compliance with 3P oversight/monitoring, customer care investigation and follow up, active SKU management and collaboration with logistics stakeholders for unique D2C support to enhance brand and product visibility and increase D2C business metrics.
- Develops promotional strategies tailored to the eCommerce marketplace (e.g., Walmart, BestBuy, Costco, Home Depot etc.). Manages and optimizes product listings on various online marketplaces, content syndication, develops and implements strategies to increase sales and profitability on all marketplaces. Ensures product listings are attractive and competitive.
- Develops and manages KPI dashboards to measure the performance of ecommerce channels and generates market, industry and shopper insights to share across marketing and ecommerce teams.
- Provides support for ongoing eCommerce and D2C efforts including promotional email campaigns, ecommerce digital campaigns, and e-store operations.
- Bachelor's degree, Community College Diploma, or equivalent relevant experience in eCommerce, digital marketing, shopper marketing, or related discipline.
- 2-4 years related experience.
- Solid understanding of eCommerce platforms and digital shelf merchandising.
- Strong knowledge of Google Analytics, GTM, SEO, online CMS (content management systems) required.
- Proficiency in project management is beneficial and experience with Monday.com an asset.
- Solid understanding of sales & marketing actionable KPI's. Working knowledge of content syndication tools, SAP and Salesforce Marketing Cloud would be beneficial.
- Strong knowledge of Microsoft Office, including Word, Excel, PowerPoint, and Outlook.
- Problem solving required for analyzing and evaluating business issues and opportunities, analysis of eCommerce analytics, competitive activity, marketing and sales program results to develop eCommerce strategies.
- Time and resources management in an effective manner to meet project deliverables. Utilizes digital tools to research competitive information.
- Excellent communication skills and ability to establish and maintain rapport with key internal and external stakeholders, and influence internal and external customers to get buy in to the roadmap, campaign design, and growth opportunities.
Provides day to day marketing and sales support for marketing teams and management teams.Coordinates and assists in the implementation of marketing plans.Manages memberships with NPD and CEMC. Analyses and generates reports findings from data received.Prepares required inventory forecasts for assigned products.Safeguards the knowledge of confidential information regarding marketing plans and product development.
Designs and develops high quality and secured desktop, web, mobile and cloud applications on various platforms. Identifies and resolves bugs and issues on local and productions systems. Develops Next-Gen product using cutting edge technologies and updates existing systems and integrates improvements to the products that are already deployed in the market. Keeps up to date with latest technologies, hardware and software applications, and company product and service offerings.
Salesforce Administrator/ Jr. Developer:
The Salesforce Administrator/Junior Developer ensures the system is updated and security protocols are met for production and sandbox platforms. Maintains daily, weekly, monthly, quarterly, and annual data and system maintenance tasks. Provides user support and training. Supports implementation of patches and upgrades as required. Prepares required reports and analytics.
Processes customer orders according to detailed departmental programs for electric works and other LDS product categories. Maintains and monitors account credit/debit charges relating to customer accounts in accordance with established policies and procedures. Prepares all associated documentation including special pricing, delivery arrangements and other order processing details.
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