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Email Marketing Specialist

3 months ago

Golden Horseshoe, Canada Questrade Full time

Email Marketing Specialist

5700 Yonge St, North York, ON M2M 4K2, Canada Req #2842

Monday, August 12, 2024

Questrade Financial Group (QFG) of Companies is committed to helping our customers become much more financially successful and secure.

We are everything a traditional financial institution is not. At QFG, you will be constantly moving forward, bringing the future of fintech into existence. You will be a part of a collaborative team that cares deeply about our mission and each other. Your team members will help you conquer challenges, push boundaries and discover what you are truly capable of.

This is a place where you can explore, discover and learn with continuous growth. As a diverse and inclusive place to work, there are flexible working arrangements so you can unleash your creativity and curiosity with no limits. If you share the same sense of infinite possibility, come shape your future at Questrade.

What’s in it for you as an employee of QFG?

  • Health & wellbeing resources and programs
  • Paid vacation, personal, and sick days for work-life balance
  • Competitive compensation and benefits packages
  • Hybrid and flexible work arrangements
  • Career growth and development opportunities
  • Opportunities to contribute to community causes
  • Work with diverse team members in an inclusive and collaborative environment

We’re looking for our next Email Marketing Specialist. Could It Be You?

The purpose of the role is to ensure all Questrade marketing email campaigns are deployed according to schedule, follow email best practices, and are error-free, as well as support marketing automation efforts.

What’s it like working as an Email Marketing Specialist at Questrade?

The Email Marketing Specialist is responsible for day-to-day execution of activities relating to marketing and operational email campaigns. Plan, setup, and maintain ongoing email programs, automated workflows, and triggered campaigns. Also conduct ongoing analysis of existing efforts to deliver continuous optimization and improvement.

Email Campaigns

  • Build email marketing campaigns, database selection and list segmentation, basic landing pages, and ensure quality assurance of all outbound campaigns
  • Coordinate with Product Owners to understand business requirements and to ensure all email campaign assets are delivered on time and follow best practices
  • Ensure email compliance with CASL
  • Edit and append tracking to developed HTML emails
  • Create ad-hoc email tracking as and when needed
  • Confirm all email links, dynamic content and personalized fields function properly
  • Perform day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time campaigns.
  • Troubleshoot technical issues related to HTML templates, list segmentation and other aspects of email execution, as required.
  • Continually test and improve to make email a more effective channel for Questrade

Operational

  • Provide operational support to other departments, such as managing triage email communications and ad-hoc unsubscribe requests
  • Manage the email calendar to traffic requests for deployments from various departments to ensure even distribution of deployments
  • Maintain existing and new unsubscribe options (i.e. newsletter) and landing pages. Create new ones as required.

Reporting and analytics

  • Produce weekly, monthly, and ad-hoc email performance reports
  • Perform ad-hoc analysis as requested
  • Continually look for insights to improve future campaign performance

Subject Matter Expert

  • Act as an email marketing subject matter expert – share knowledge
  • Stay current with email marketing best practices with coding, design and testing of email campaigns and make recommendations

So are YOU our next Email Marketing Specialist? You are, if you have…

  • 2+ years of email marketing experience
  • Experience with an email marketing tool (Marketo, ExactTarget, MailChimp)
  • High level of proficiency in MS Office applications, particularly Excel
  • Strong analytical skills and strategic thinker
  • Exceptional time management and organizational skills
  • Experience and/or personal interest in the financial industry is an asset.
  • Focus while under pressure and pay close attention to detail
  • See the big picture while paying attention to the smallest end details
  • Able to work flexible hours when requested
  • Motivated by a fast-paced, multitasking environment
  • Takes ownership of tasks and drives projects through to completion
  • Willingness to multi-task and be flexible to take on varied responsibilities

Additional kudos if you have…

  • Knowledge of HTML and CSS strongly preferred
  • 2+ years working with a CRM tool (MS Dynamics, Salesforce)
  • Experience with Marketing Automation (Adobe, Marketo, Salesforce)

Sounds like you? Click below to apply

At Questrade Financial Group of Companies, with multiple office locations around the world, we are committed to fostering a diverse, inclusive and accessible work environment. This is an environment where individuals are treated with dignity and respect. Here, the unique skills and experience you bring will be valued. You will be supported and motivated, so that you can harness your unlimited potential. Our team reflects the diversity of the communities we serve and operate in. Having a collaborative and diverse team helps us push boundaries to bring the future of fintech into existence—not only for the benefit of our customers, but for those who build their career with us.

Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment/selection process, please let us know and we will work with you to meet your needs.

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