Senior Manager, Communications

4 weeks ago

Calgary, Canada Tourism Calgary Full time

About Tourism Calgary

As the official destination management organization for Calgary, Tourism Calgary’s mandate is to:

·       Promote Calgary as a destination of choice, marketing the city locally, nationally, and internationally to leisure and business travelers.

·       Attract and support major events and conventions.

·       Steward Calgary's destination brand.

·       Lead or support development initiatives that enhance city vibrancy and the visitor experience.

·       Advocate and support city building decisions that contribute to the sustainable growth of the economy while enhancing quality of life for Calgarians.

In 2023, Calgary saw an estimated 8.4 million visitors and a resulting visitor spend of $2.9 billion.

THE POSITION

Reporting to the VP, Strategy, Research & Communications, and working collaboratively with team members, the Senior Manager, Communications will contribute to Tourism Calgary’s vision, goals, and purpose through the execution of corporate communications, advocacy, and stakeholder engagement strategies. The successful candidate will work closely with all Tourism Calgary teams and industry stakeholders to ensure coordination and alignment of strategies, messages, and programs.

The successful candidate will also support organizational strategic planning and destination development activities, including Calgary’s 10-year Tourism Strategy, Business Planning, Employee Engagement, Diversity, Equity and Inclusion plan and Indigenous portfolios, as well as support coordination of research for the organization.

This hands-on position will appeal to an intermediate to senior level strategically focused communications generalist who is a strong writer, media-savvy, highly organized and collaborative, creative, able to work well with a variety of stakeholders and in a fast-paced environment.

KEY RESPONSIBILITIES:Corporate and Internal Communications

·       Supports the team on the execution of strategic communications plans and editorial calendars.

·       Works closely with all Tourism Calgary teams, industry, and community stakeholders to ensure coordination and alignment of strategies, messages, and programs.

·       Maintains a strong understanding of the tourism industry to effectively develop and deliver appropriate, credible, relevant, and timely content.

·       Stays engaged with and develops a strong understanding of industry related advocacy needs and issues.

·       Support and contribute to a corporate stakeholder map to track engagement activities.

·       Supports in developing issues briefs, key messaging, and partner/stakeholder consultation plans.

·       Supports the development and execution of media relations strategies for other Tourism Calgary team members.

·       Ensures the development and execution of a LinkedIn/social media content and engagement strategy in collaboration with the Marketing team and other team members.

·       Contributes to strategic communications support for partner/member engagement activities and corporate events.

·       Supports and promotes the corporate and destination brand, upholding the credibility and accountability of the organization and Calgary as a destination of choice.

·       Coordinates the development of corporate communications projects and publications including e-newsletters, strategy/business planning documents, annual and quarterly reports, presentations, speeches, and other reports and materials as required.

·       Leads the development of internal communication strategies and initiatives, including employee communications and engagement.

·       Supports business planning and strategy processes and engagement.

·       Support and promote the corporate brand, upholding the credibility and accountability of the organization.

·       Lead on internal communications for specific department communication strategies and support.

·       Assist as point person for Indigenous needs.

·       Liaison to coordinate research/development of corporate documents such as Business plan, annual report, quarterly reports etc. 

Destination Strategy

·       Working with the VP, Strategy, Research & Communications and the Senior Director, Communications & Sustainability, supports the implementation of Calgary’s Destination Management Strategy, as required.

·       Supports the communication of the strategy to both internal and external audiences.

·       Supports the maintenance of the Destination Strategy Action Plan and linkage to annual business plans.

 Tourism Calgary’s Business Plan

·       Supports the development and execution of Tourism Calgary’s strategic framework and annual business plans in collaboration with the VP, Strategy, Research and Communications and the Tourism Calgary team.

·       Supports the communication of the strategy and action plan, both internally and externally.

Stakeholder engagement

·       Liaise with stakeholder organizations and associations to stay current on industry news.

·       Support industry participation in Tourism Calgary programs, events, services, and strategies.

Advocacy

·       Understand the needs of our organization and industry partners to identify advocacy needs.

·       Supports development and execution of advocacy strategies.

·       Research, analyze and report relevant communication, business, and industry information and data to support strategic decision making and advocacy initiatives

QUALIFICATIONS

·       A degree in communications, public relations, or related field with a minimum of seven years of progressive experience.

·       Ability to develop strong working relationships with a variety of stakeholders and colleagues.

·       Excellent writing, editing and proofreading skills with the ability to produce written materials for a variety of platforms, including reports, media releases, social posts, newsletters, web, editorial and presentations.

·       Technically proficient and comfortable with using or learning a variety of applications, including CRM databases.

·       Experience in proactive media relations.

·       Must be innovative and adaptable.

·       Participation in IABC or CPRS is an asset.

·       Experience working in tourism, government, or membership organizations is an asset.

Working conditions

·       This is a hybrid home/Calgary office position with three days in office and two days flexible.

·       Candidate must have private high-speed internet, quiet place to work.

·       Equipment (cell phone & laptop) provided by Tourism Calgary.

Application process

Reply in confidence with a cover letter and resume to: Roxanne Wideen

Director, HR

Tourism Calgary

E. roxannew@tourismcalgary.com

Please note only those selected for an interview will be contacted.

Tourism Calgary values diversity of expertise, talent and opinion which creates an innovative and collaborative environment. We are committed to a respectful and inclusive workplace and welcome applications from all qualified individuals.

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