Marketing Lead

2 weeks ago

Old Toronto, Canada IDEOgram Full time

Ideogram’s mission is to help people become more creative. Our thesis is that everyone has an innate desire to create. We are developing state-of-the-art AI tools that will make creative expression more accessible and efficient. We are pushing the limits of what’s possible with AI, with a focus on creativity and a high standard for trust and safety. Our headquarters is in downtown Toronto, and we have a small presence in NYC. Read Ideogram 2.0 blog post and check out our text to image product at ideogram.ai to get a glimpse of what we're building.

About The Role

As the Marketing Lead, you’ll play a critical role in shaping our growth strategy and marketing roadmap. You will ensure that marketing efforts align with business goals to drive company growth. Your focus will be on developing and executing strategies across growth, product, and social media marketing. You’ll work closely with the founders and cross-functional teams to scale our product and brand. Additionally, you’ll manage external contractors to implement marketing initiatives efficiently.

You’ll have the resources to drive growth, including budget for experimentation and the potential to expand your marketing team as we scale.

What You'll Do

  • Content Marketing: Optimize organic traffic through compelling content.

  • Growth Marketing: Develop and implement strategies to drive user acquisition, activation, retention, and revenue growth.

  • Product Marketing: Partner with product teams to craft go-to-market strategies, positioning, messaging, and product launches.

  • Email Marketing: Build and manage email marketing campaigns to nurture user engagement, improve retention, and drive conversions.

  • Social Media & Influencer Engagement: Oversee social media channels to build brand awareness, engage with the community, and manage partnerships with influencers to amplify our reach and visibility.

  • Contractor Management: Work with contractors or freelancers to execute the marketing plan efficiently and cost-effectively.

  • Data-Driven Optimization: Use analytics to track and optimize marketing campaigns, refining strategies based on performance insights.

  • Cross-Functional Collaboration: Collaborate closely with sales, product, and customer success teams to ensure marketing efforts align with broader business goals.

  • Experimentation & Scaling: Test new marketing channels and growth initiatives, with a budget for experimentation, to scale the business.

What We’re Looking For

  • More than 3 years of experience in marketing, ideally as an early marketing hire at an early-stage startup.

  • Proven success in driving growth through innovative marketing strategies.

  • Strong understanding of SEO, email marketing, digital marketing, and content creation.

  • Experience managing contractors or freelancers to execute marketing plans.

  • Proficiency with analytics platforms and marketing automation tools.

  • Excellent communication and leadership skills with a proactive approach to marketing ownership.

  • Experience engaging with influencers and leveraging partnerships to grow brand visibility.

  • Ability to thrive in a fast-moving environment where creativity and data-driven decisions go hand in hand.

Founding team

Our founding team consists of world-renowned AI experts including Mohammad Norouzi, Jonathan Ho, William Chan, and Chitwan Saharia. This team has previously led transformative AI projects at Google Brain, UC Berkeley, CMU, and the University of Toronto. Our fundamental work in AI includes: Imagen: Google’s text-to-image system, Imagen Video for video synthesis, Denoising Diffusion Models, which is the foundation of the recent generative media transformation.

Company Culture

We're a single flat team that transcends engineering, research, product, and operation roles. Everyone is willing to do whatever is necessary to make our company and customers successful. We believe that a small, dedicated team with a collaborative culture can move faster and build better and more coherent products than large hierarchical organizations. At Ideogram, we provide mentorship and support to help our employees grow with the company and achieve their ambitious career goals.

Ideogram is committed to welcoming everyone, regardless of gender identity, orientation, or expression. Our mission is to remove exclusivity and barriers and encourage new thinking and perceptions, in a space of belonging. It is not about race, gender, or age, it is about the people.

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