SEM Specialist

Digitize your operations and transform into a Smart Factory with VKS work instructions.

Visual Knowledge Share Ltd (VKS ) is seeking a Search Engine Marketing (SEM) Specialist to join our marketing team. The ideal candidate’s primary responsibilities will revolve around creating/planning, executing, monitoring, optimizing, and reporting on PPC campaigns. This candidate may also assist in various marketing tasks including, the development of website content, planning and managing social media, and developing and creating email campaigns.

• Position: Permanent
• Start date: As soon as possible
• Indemnities: To be discussed
• Place of work:
  • 1241 Cascades St., Chateauguay, Quebec, Canada J6J 4Z2
  • Remote work within Quebec available
  
  

• Build and monitor Google ads and Microsoft Ads;
• Perform ongoing keyword research, expansion, and optimization;
• Effectively manage paid campaign details, and follow the provided media plan;
• Build and deliver campaign reports with analysis and recommendations;
• Write ad copy for Google/Microsoft Ads, Facebook Ads, and LinkedIn ads;
• Collaborate with the marketing team in the creation of web pages, social media, customer use cases, blog posts, and email campaigns;
• Support integrated marketing campaigns and coordinate with various stakeholders on the marketing team to achieve campaign goals;
• Support the launch of new products and releases of existing products and the cross-functional implementation;
  
  

• Bachelor's degree in Marketing, Communications or similar field;
• Minimum 2-3 years of professional experience in Marketing;
• Strong knowledge of optimizing Search Engines strategies, PPC, and online marketing campaigns;
• Worked with Google Analytics, Google Ads, Microsoft Ads, Linkedin Ads and/or Facebook Ads;
• Certifications in Google Ads, Microsoft Ads, Facebook Blueprint, and Linkedin Ads;
• Experience with social media platforms and management analytic tools is an asset;
• Experience with Salesforce and Marketing Cloud and Email Studio is an asset;
• B2B marketing experience, preferably in technology;
• Manufacturing / Industrial / IoT / Industry 4.0 experience is preferred;
• Highly organized and detail-oriented;
• Independent, proactive individual who also works well in teams;
• Strong sense of responsibility and commitment;
• Ability to prioritize, multi-task, and manage assigned work to critical project timelines in a fast-paced, constantly changing environment;
• Preference given to multi-lingual (ex: English, French, German) candidates.
  
  

VKS is a leading Industry 4.0 software company that provides a web platform for sharinginteractive work instructions and business intelligence for any industry. Leveraging the power ofvisual learning, VKS helps companies convert their standard operating procedures into apaperless step-by-step form, complete with images, videos, annotations, documents, and more.

At VKS, we value our customers, innovating with purpose, and providing a healthy work-lifebalance, with a large emphasis on employee health and wellness. We offer many fun activitiesranging from beach volleyball, to bootcamp and yoga classes. We also offer employees theoption to work remotely, work in the office, or a combination of both. If your values match ours,we would love to meet you

• Knowledgeable and highly-skilled team;
• Training possibilities (on-line and in-person);