Digital Marketing Associate

3 days ago

San Juan de Terranova, Canada Nucliqbio Full time

We are Nucliq Biologics Inc., a biotechnology company developing diagnostics & therapeutics based on the human microbiome. Our main product, Gutcheck, is a microbiome testing service that helps you learn about your gut microbes and the precise food recommendations to achieve your health and wellness goals. Located in St. John’s, Newfoundland, we are on a mission to advance the understanding and application of microbiome science in human health.

Job Description

We are looking for a dynamic and results-oriented Digital Marketing Associate to oversee our marketing efforts. The ideal candidate will be responsible for developing and implementing marketing strategies to promote our products/services while also ensuring a high level of customer satisfaction through effective customer service management. If you are a creative and strategic thinker with a passion for marketing and customer service excellence, we want to hear from you

Responsibilities

  1. Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and retention.
  2. Develop and execute digital marketing campaigns across platforms such as Google Ads, Facebook, Instagram, Twitter, LinkedIn, and others.
  3. Manage paid social media advertising campaigns, including budget allocation, targeting, creative development, and performance monitoring.
  4. Optimize ad campaigns based on key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, return on ad spend (ROAS), and cost per acquisition (CPA).
  5. Conduct keyword research and analysis to inform search engine marketing (SEM) strategies and optimize website content for search engines.
  6. Collaborate with cross-functional teams to develop and implement Amazon product listing strategies, including content optimization, sponsored product ads, and storefront management.
  7. Monitor and analyze digital marketing metrics and provide regular reporting and insights to inform decision-making and strategy refinement.
  8. Stay current with industry trends, best practices, and emerging technologies in digital marketing and e-commerce.

Qualifications

  1. Bachelor's degree in Marketing, Business Administration, or a related field.
  2. 2+ years of experience in marketing, customer service, or a related field, with a strong track record of success in driving business results.
  3. Excellent communication and interpersonal skills, with the ability to effectively engage with customers, stakeholders, and team members.
  4. Strong strategic planning and analytical skills, with the ability to translate data into actionable insights.
  5. Proficiency in digital advertising platforms such as Google Ads, Facebook Ads Manager, Amazon Seller Central, Shopify, etc.
  6. Demonstrated leadership abilities, with experience leading and developing high-performing teams.

Nucliq Biologics Inc. is an equal opportunity employer and values diversity in the workplace. We encourage individuals from all backgrounds to apply.

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