Sr Mgr, Marketing Strategy

2 months ago

Lévis, Canada Accoravillage Full time

Miami, FL, USA Req #1407

Friday, August 2, 2024

Region: Miami, FL

Ready for a fresh, new career? Look no further because one of the world’s most iconic brands can help you get there.

Why Join Us?

At Subway, “better” is baked into our DNA. We are a brand that believes in continued improvement … in our lives, our businesses, and our planet. From the handshake that started our very first sandwich shop to earning our position as one of the world’s leading restaurant brands, we’ve always embraced change and the path ahead. And today, we're making better living way easier.

Our purpose is about more than the food we serve in our restaurants. It’s centered on fueling healthy businesses and healthier lives. It is one of the most exciting times to join the Subway team and contribute to our transformational journey.

About the Role:

We have an exciting opportunity to support our Marketing & Culinary team as a Sr. Manager, Marketing Strategy & Menu Innovation based in Miami, FL. The Sr. Manager, Marketing Strategy & Menu Innovation touches on all functions of the marketing strategy team. Reporting into the Sr. Director of Marketing Strategy, this role specializes in developing and executing the testing of the marketing plans, initiatives, promotions, and communications related to the marketing Better food pillar for Subway. An essential part of this role is to lead the cross-functional teams to execute the testing for national calendar windows, planning and buy-in of the strategy and insights for each innovation window. The role also assists by defining competitive market needs and opportunities and provides ongoing marketing support that ensures the competitiveness of existing products.

If you feel that this is the role for you, and you are successful with your application, be ready to be Bold, Empowered, Accountable, and ready to have Fun in a fast-paced and agile working environment.

Responsibilities include but are not limited to:

  1. Collaborates with the Director, then directs the development of company market requirements for specific product(s) or product line(s), including product strategy definition, requirements analysis, and pricing.
  2. Partners closely with internal teams and agencies to ensure our creative ideas and campaigns make the most effective use of an integrated mix of owned, earned, and paid channels, and are deployed via innovative, targeted media and technology.
  3. Monitors the development of business plans, assesses market penetration, and product positioning to drive competitive advantage, revenue, and market share. Reduces broad concepts and business strategies into structured product marketing plans.
  4. Works with Insights and Culinary & Innovation on market research, monitors competitive activity, and identifies customer needs.
  5. Works with Culinary & Innovation on new product definition and business plans with joint departments.

Qualifications:

  1. Bachelor's degree in Business, Marketing required.
  2. A minimum of 8 years' experience.
  3. Strong interpersonal, verbal and written skills as well as proven ability to develop well-written documents and eloquently present.
  4. Well organized and detail-oriented.
  5. Immensely collaborative spirit with high emotional intelligence, and open to helping with any task.
  6. Ability to work under pressure and deadlines.
  7. Ability to project manage, multi-task, and remain positive/flexible in a fast-paced environment.
  8. Be able to demonstrate a track record of delivering results and driving growth through innovative and data-driven marketing initiatives.

What do we Offer?

  1. Pension/401K/RSP (country specific)
  2. Competitive Bonus
  3. Tuition Reimbursement
  4. Company Holidays
  5. Employee Resource Groups
  6. Volunteering time
  7. And Many More…..

The Company is only considering applicants who are currently authorized to work in the country the position is based. AA/EOE/M/F/D/V

Actual pay is determined based on a number of job-related factors including skills, education, training, credentials, qualifications, scope and complexity of role responsibilities, geographic location, performance, and working conditions.

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