Strategy Lead

7 days ago

Old Toronto, Canada Viral Nation Inc. Full time

We are looking for an Integrated Strategy Lead with an entrepreneurial spirit and a passion for innovation to join our team, reporting to the Head Of Strategy. As the Strategy Lead, you will be a player-coach that will build and guide strategists to develop innovative and effective social-first strategies for some of the world's biggest brands. You will take ownership of the strategic ideation and development for all major projects and pitches, and RFPs and partner with our accounts, creative, talent, and sales teams to bring the strategic vision to life.

As the Strategy Lead, you will not only be an expert at turning a single idea into a fully fleshed-out pitch deck but you can mentor and coach junior strategists to build this muscle. You will have an endless vision for turning thought-starters into fully integrated strategies and meaningful campaigns. You are an expert in the age of the attention economy and should be able to provide real-time insights and data and possess a passion for knowledge when it comes to content, technology, and social media psychology. You understand how to build a strategy that has real business outcomes and understands real-world challenges and are an out-of-the-box thinker in developing new and innovative strategies that will help propel success for our clients.

If you are a strategic thinker with a creative mindset, a passion for innovation, and the ability to turn ideas into fully integrated campaigns, we encourage you to apply for this role

As the Strategy Lead, you will be responsible for:

Team Operations & Coaching:

  • Oversee proposal timelines and resources for your pod, ensuring effective project management and successful delivery of client initiatives.
  • Participate in recruitment efforts and onboard new team members to support the organization’s growth and evolving demands.
  • Develop training programs and continuous learning initiatives that equip team members with the skills and knowledge necessary to adapt to evolving industry trends and technological advancements.
  • Develop resource planning strategies to effectively allocate team members to projects, ensuring balanced workloads and optimal utilization of skills while maintaining quality output.

Integrated Strategy Expertise:

  • Developing integrated marketing strategies that leverage a mix of channels, platforms, and tactics to effectively reach and engage the target audience while aligning with client objectives.
  • Working with Clients and internal stakeholders to identify business challenges and develop strategic solutions that drive growth and success.
  • Leading brainstorming sessions, providing thought leadership, and contributing innovative ideas to drive creative and strategic excellence within the team and organization.
  • Developing a clear understanding of client objectives and translating them into actionable strategies.
  • Building comprehensive pitch decks that showcase the strategic vision and outline the details of proposed campaigns.

Cross-Functional Collaboration:

  • Acting as the center of Viral Nation’s solutions by being an expert on what we offer and creating frameworks that enable productive collaboration across the teams Strategy collaborates with.
  • Collaborating with the accounts, creative, and client solutions teams (paid performance, community management, measurement, and talent) to ensure alignment with client objectives and brand guidelines.
  • Working collaboratively in a fast-paced environment, managing multiple projects and stakeholders while meeting deadlines.

New Business Development & Expansion:

  • Driving new business and expansion initiatives by identifying opportunities and crafting strategic plans based on your knowledge of market trends and competitive landscapes.
  • Collaborating with the sales and account teams to develop strategies that highlight Viral Nation’s competitive advantages.

To succeed in this role, you must have:

  • A minimum of 7 years of experience at an agency working within the social, creative, business development, and/or strategy spaces.
  • Extensive experience in all areas of marketing, specifically social, content, and influencer marketing.
  • A proven track record of developing successful social-first strategies and campaigns for a wide range of clients and handling large budget opportunities for Fortune 500 companies.
  • Entrepreneurial spirit and a passion for innovation.
  • A visionary mindset with the ability to turn thought-starters into fully integrated strategies, pitch decks and campaigns.
  • Strong project management skills, with the ability to manage multiple projects simultaneously in a fast-paced environment.
  • Excellent communication, presentation, and interpersonal skills.
  • Ability to lead cross-functional teams and work collaboratively in a fast-paced environment.
  • Experience working directly with brands and at agencies.
  • Bachelor's degree in marketing, communications, or a related field.

Nice-to-have skills and experience:

  • Understanding of creative direction and collaboration with design teams to conceptualize and execute visually engaging campaigns.
  • Understanding of paid media channels and targeting and optimization strategies that can drive client goals and objectives.
  • Understanding of community management strategies that can build and nurture an engaged online community across social media platforms, forums, and other digital channels.
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