Director, Sales
4 weeks ago
Job Title: Director, Sales & Partnerships
Location: Toronto, Canada; remote, with future transition to hybrid
Company: The Good Karma Co. & UNINTERRUPTED Canada
Reporting & Seniority:
This position will be reporting to the “Chief Operating Officer,” (Connor Ritchie), and is available for immediate elevation to “Senior Director,” or “Vice-President,” depending on the candidate’s experience.
Position Overview:
We are seeking a dynamic and experienced “Director, Sales & Partnerships” to lead our sales function, and spearhead strategic partnership initiatives. The ideal candidate will have a proven track record of driving revenue growth, cultivate strong relationships, and developing high-performance teams. This role presents an exciting opportunity to play a pivotal role in the growth, leadership, and success of our organization.
About Us:
Founded in 2019 to be Canada’s preferred destination for culturally relevant content solutions, The Good Karma Co. introduced the UNINTERRUPTED brand into the Canadian market, in partnership with LeBron James, Maverick Carter, and Drake. Since, the sports and entertainment conglomerate has launched several other brands to service: Feature scripted and unscripted films and TV series, branded content, commercial assets, experiential activations, audio properties, media distribution, management consulting, and sponsorship representation.
The Good Karma Co. has won notable awards for its works, including the “TIFF People’s Choice Award” and a “Critic’s Choice Nomination” for Black Ice, and a “VIFF People’s Choice Award” for The Grizzlie Truth. In contrast, The Good Karma Co.’s branded content and advertising work has never been submitted for awards consideration; here, success is defined by exceeding the Client’s mandate.
Expected Services include, but are not limited to:
- Responsibility and accountability for revenue generation, via partnership sales, across all content-oriented lines of business. UNINTERRUPTED Canada: (i) Branded Content; (ii) Long-Form Content Sponsorship. Good Karma Media: (i) Branded Content; (ii) Traditional Integrated Marketing Campaigns; (iii) Influencer and Creator Partnerships; (v) Long-Form Content Sponsorship; (vi) Team/ League Sponsorship; (vii) Other.
- Develop and manage a Sales Pipeline Tracker, in a format of the candidate’s discretion; it is expected that a Pipeline update be presented to the Senior Leadership Team (SLT) on a bi-weekly basis.
- Solicit inbound sales requests, and manage Request for Proposal (RFP) submissions.
- Solicit and manage, then pitch, outbound sales opportunities across content-oriented properties; pitching may be executed in collaboration with the “Chief Operating Officer” and/or the “Chief Content Officer” (Vinay Virmani).
- Liaise with clients to ensure their contractual commitments and business objectives are being successfully integrated into content and distribution plans; this role may execute traditional “Account Manager” functions, for key partners.
- People leadership and development for staff who contribute to the sales function.
- Coordinate with internal production and finance teams to ensure accuracy of product pricing; a cost-plus pricing model is frequently used.
- Collaborate with production teams to ideate and develop new content formats to augment sales and partnership inventory.
- Proactively optimize sales infrastructure, processes, materials, and inventory to enhance revenue generation.
- Other duties as assigned.
Qualifications & Requirements:
- Bachelor’s in Business Administration, Commerce, Marketing, and/or Finance (or related field(s)); a Master’s in Business Administration (MBA) is an asset. Educational requirements may be adjusted for candidates of 10+ years of direct industry experience.
- 10+ years of sales, partnership, and/ or business development experience; direct sports and entertainment industry experience, with strong roster of partnership contacts, is an asset.
- Experience selling storytelling, with a particular emphasis on integrations, including: (i) Branded Content; (ii) Content Sponsorship; (iii) Advertising Campaigns (client director, or via agencies); (iv) Audio Properties; (v) Programmatic Advertising; (vii) Broadcast Media; and/ or (v) Team Sponsorships.
- Proven track-record of driving revenue growth and building strategic partnerships.
- Soft-skills: Leadership, negotiation, strategic thinking, communication and presentation.
- Hard-skills: PowerPoint (content and aesthetic), Excel, CRM system implementation and management.
- Start-up, and/ or early-stage company experience is an asset.
- Agency-style business experience is an asset.
- Knowledge of the North American and Canadian sports and entertainment industry.
- A sense of humour is essential
Compensation:
- Competitive salary, and performance-based incentives.
- Benefits package.
- Enrolment in The Good Karma Co.’s “Employee Stock Option Program (ESOP).”
How to Apply:
Interested candidates are invited to submit their resume and cover letter to info@goodkarmacompany.ca. Please include only “Director, Sales & Partnerships” in the subject line of your email. We thank all applicants for their interest; however, only those selected for an interview will be contacted. Please note: While the use of AI tools is not strictly prohibited in applications, candidates’ applications will be subject to review by AI-detection tools.
The Good Karma Co. & UNINTERRUPTED Canada is an equal opportunity employer, and is committed to diversity and inclusion in the workplace. We encourage applications from all qualified individuals, including those who identify with disabilities, and/or members of BIPOC+ communities.
Thank-you for your interest in The Good Karma Co. & UNINTERRUPTED Canada; please note that these services and/or job description may be subject to change, without notice.
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The Good Karma Company in Toronto, Ontario, Canada
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