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Strategist

3 months ago

Old Toronto, Canada Ogilvy Canada Full time

Job Title:STRATEGIST

About Ogilvy

Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry.

About the Role

The Strategist leverages industry knowledge to provide key insights and strategic recommendations for positioning a client's business/products. The Strategist will collaborate with the client and other Ogilvy staff to develop positioning and messaging strategies, as well as strategic and tactical marketing communications contact plans. Also, this position will be responsible for providing input throughout the creative development process to ensure all client deliverables are “on strategy”.

What You’ll Do

  • Develop break through brand strategies and positioning, write creative briefs, guide development and presentation of the creative work
  • Design and implement research projects to address client business issues, gain insight into target audiences and test ad concepts
  • Conduct competitor analyses
  • Analyze brand behaviors and industry trends
  • Take ownership of developing client deliverables and presentations with a strong visual aesthetic and strategic rigor
  • Take an active role in communicating with clients
  • Help with business development

What You’ll Need

  • 2-3 years of experience in at least one aspect of strategic planning or related field
  • Ability to draw critical human and cultural insights from data and observation
  • Ability to translate strategy and strategic thinking to creative marketing actions
  • Passion for advertising and being part of a team to make word class work and experiences
  • Familiarity with most forms of quantitative and qualitative research methodologies and working knowledge of when and how to apply them to a given client challenge
  • Ability to work directly with clients and develop relationships accordingly on behalf of the agency
  • Demonstrated talent for abstract thinking, spotting trends and patterns, an innate curiosity and insight into human behavior, an instinct for popular culture, and a nuanced understanding of creative work are critical
  • Ability to work across different groups and disciplines is key to their success, as is their judgment in pushing the work, elevating the ambition of a brand, and leading the client’s thinking about the potential of their business
  • Strong business acumen and critical thinking skills
  • Strong interpersonal and communication skills, both written and verbal
  • Ability to take initiative and to work independently and within a team
  • Resourceful problem-solving skills
  • A quick learner with a strong sense of curiosity
  • Excellent organization and time management skills with the ability to multi-task, especially in high pressure situations
  • Strong work ethic with superior attention to detail

How We’ll Support You

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.

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