Director, Media

4 weeks ago

Old Toronto, Canada Holt, Renfrew & Co. Full time

Holt Renfrew offers you an inspiring, fashion-driven environment with opportunities to learn and grow. From our incredible partnerships with iconic luxury brands, to our commitments to corporate social responsibility, you will be inspired every day.

A job at Holt Renfrew offers a competitive total compensation, a generous employee discount, pension, and health & dental benefits, tuition assistance, and continuous learning and development.

The Director of Media takes marketing to the next level by developing and spearheading the paid media strategy that will differentiate Holt Renfrew, while ensuring complete integration across all channels and consistency with the company’s overall goals. Serving as the strategic expert and thought leader in paid media , t his role will primarily work cross-functionally with C reative, Trade Marketing , e-Commerce and CRM teams to bring campaigns to market . Y ou will lead our approach to both Brand and Performance media, working with internal stakeholders and external agencies to maximize brand equity , drive revenue, and customer KPIs . Innovation is paramount to this role, and you will be responsible for identifying and utilizing emerging trends, platforms, and technologies.

Additionally , The Director of Media will oversee and be accountable for all partner agenc ies and contract ors pertaining to Media, Affiliate, SEO , and Second-Language programming . They will ensure these relationships are driving ongoing attributable be nefit , speak ing to contribution and business impact as necessary .

Specific responsibilities include (but are not limited to) the following:

Ownership of agency and partner contracts and agreements, negotiating and providing recommendations back to exec utive leadership

Providing strategic and technical expertise on demand generation initiatives for online and in-store sales

Work closely with e-Commerce, Finance , and Trade Marketing to increase the effectiveness of Performance Media and SEO

Lead Paid Media Brand strategy and tactical execution for Holt Renfrew and our vendors, partnering with Trade Marketing to further diversify revenue streams

Develop customer acquisition and retention strategies that ladder up to organizational objectives

Contribute on go-to-market communication strategies , working with Brand Marketing, Creative and Content teams

Take a data-driven approach to optimizing existing p ractices , planning and implementing new media strategies and/or channels in support of business KPIs

F ormidable knowledge of demand generation, conversion funnels, ROI analysis, building a brand, cross-channel marke ting, and integrated marketing

Lea ding innovation and advancement of the overall integrated marketing agenda through the development and execution of a multi-year roadmap 

Drive increased adoptio n of all channels and accelerating improvements in overall marketing efficiency

Customer acquisition

Up to date on the latest technologies and trends in performance marketing

The ideal candidate:

Post-secondary degree in a related field or equivalent work experience

8 + years of post-university work experience, including a minimum of 5+ years leading a business unit or enterprise-wide strategy

Demonstrated analytical and quantitative acumen with ex perience in media and analytics platforms such a GMP, GMC, Meta, GA360, Google Cloud , Google Search Console , Looker Studio , and others

Previous exposure to Media sales or partnerships ac ross both traditional, digital and affiliate channels

Performance driven marketer who understands and can speak to business impact of directly attributable , modelled, or qualitative media results

To be successful in this role, this executive will need to be an independent leader with the ability to execute quickly and decisively, as well as analyze and identify patterns among data sets, and be genuinely enthusiastic about finding innovative solutions to complex problems

Enjoys being a successful leader and is confident that he/she can support their team to consistently meet or exce ed company goals and objectives

Is adaptable and comfortable with ambiguity and change

Passionate about fashion and luxury retailing

Holt Renfrew is an equal opportunity employer committed to fostering a diverse and inclusive workplace. Our future success depends on the perspectives and contributions of all our employees -- their diverse backgrounds, abilities and experiences make our business stronger. If you are contacted for a job opportunity and require accommodation, please email careers@holtrenfrew.com and let us know so we can ensure you have an accessible candidate experience throughout the recruitment process. All requests are confidential and used only to meet candidate needs.

Who We Are

We are Canada’s FASHION and LIFESTYLE retailer, providing a strong trusted voice in the global fashion world on behalf of Canadian customers.

We are the curators of EXTRAORDINARY products that INSPIRE our customers and are respectful of both people and planet.

We provide personal service and experiences to empower our customers and colleagues to find the truest expression of themselves and create JOY in doing so.

We are committed to creating and inspiring a more SUSTAINABLE future for all. We aim to IGNITE the possibility of POSITIVE CHANGE.

What Makes Us Unique

No other brand has this combination of traits, and they give us our strong point of view and set us apart.

Magenta

Own and elevate Magenta so that it is synonymous with the brand.

Canadian

Be proud and make Canadians proud of who we are by representing a modern Canada, its values, its people, and its ethos on the global retail stage.

Sustainability

Be a leader in sustainability and ignite the possibility of positive change in others. Build loyalty by being known as a trusted brand that cares for its customers, colleagues, communities, as well as the planet.

Personal Service

Deliver the highest quality of service, not just to our most valuable customers, but to all guests of Holts.

How We Do It

Our reach may be global, but our Values remain proudly Canadian. They are meaningful to us and guide how we work together and interact with our communities.

Warmth

Be open, welcoming, and respectful to others.

Unity

We are one team, one community, sharing one planet.

Passion

Passion is what drives us to be curious and think creatively.

We constantly encourage ourselves to be better.

#J-18808-Ljbffr

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