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Brand Marketing Specialist, PC Masterbrand

3 months ago

Brampton, Canada Loblaw Full time
Referred applicants should not apply directly to this role.

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

Why This Role Is Important?

The PC Masterbrand team drives the brand strategy and marketing execution of campaigns that unify the President’s Choice portfolio of brands (PC Food, PC Financial, PC Optimum, PC Express, and PC Health) to deliver enhanced in-market consistency and impact.

The Brand Marketing Specialist, PC Masterbrand provides tactical support for the development and execution of PC Masterbrand campaigns and programs.

Reporting to the Sr. Manager, PC Masterbrand is role is an early step in the brand marketing career path, and supports cross-functional campaign teams through close analysis of insights and trends, and owning the details in campaign delivery to ensure seamless execution.

What you'll do:

· Campaign Planning: Supports the brand team in developing the marketing brief, including compiling consumer/business insights (e.g., insights from the Customer Centre of Excellence) and pulling in relevant past campaign data to advise standard processes

· Campaign Execution - Creative: Supports the brand team in coordinating with internal/external agency counterparts, and other partners (e.g., Loblaw Media, Loblaw Digital, Legal, Regulatory Affairs, French Translation teams) for the review and approval of creative; closely reviews creative against established brand guidelines, and aggregates feedback provided by collaborators (e.g., Marketing, Grocery & PC Business Team leadership)

· Campaign Execution - Deployment: Coordinates campaign deployment, ensuring the launch and execution aligns to campaign objectives; proactively monitors in-flight campaigns for optimization opportunities, flags them to the team, and implements decisions; actions other execution-related needs from the Division/Merchant teams, or local store operations, as required

· Optimization, Innovation & Best Practices: Contributes to the post-mortem process, including working with partners to compile campaign performance report reports with key measures, participating in post-mortem discussions, and documenting findings

· Campaign Metrics & Tracking: Supports budget planning, development and monitoring/updating (including status reports); updates brand/project/important metric dashboards; contributes to research, analysis and reporting to inform campaign activity

· Billing: Oversees management of budget report, making sure campaigns are delivered in full against the planned budget. Also responsible for ensuring vendor invoices paid in a timely manner

KPIs & Outcomes:

· Delivering on day-to-day marketing activities, timeline management and plan execution

· Accurate/up-to-date budget tracking and reporting

· Successful execution of projects

· Contribution to the achievement of campaign objectives

What you bring:

· Project management and leadership – experience and ability to lead marketing projects from brief to execution.

· Balancing delivery for multiple projects in a fast-paced environment

· Brand communications, creative & media strategy (traditional and digital media)

· Knowledge of general marketing strategy and business principles

· Developing insights from data & analytics

· 2-3 years of experience

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process. #J-18808-Ljbffr