Manager, Marketing Analytics

2 weeks ago

Old Toronto, Canada Four Seasons Hotels Ltd Full time

Manager, Marketing Analytics - Marketing Mix Modelling page is loaded Manager, Marketing Analytics - Marketing Mix Modelling Apply locations Four Seasons Corporate Office Toronto time type Full time posted on Posted 9 Days Ago job requisition id P20247005

About Four Seasons:

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.

At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location:

Four Seasons Hotels and Resorts is a global, luxury hotel management company. We manage over 120 hotels and resorts and 50 private residences in 47 countries around the world and growing. Central to Four Seasons employee experience and social impact programming is the company’s commitment to supporting cancer research, and the advancement of diversity, inclusion, equality and belonging at Four Seasons corporate offices and properties worldwide. At Four Seasons, we are powered by people and our culture enables everything we do.

Manager, Marketing Analytics - Marketing Mix Modelling

We have an exciting opportunity for a Manager, Marketing Analytics (Marketing Mix Modelling) in our Corporate Commercial Department who will lead the Marketing Mix Model program to measure marketing effectiveness and predict the impact of future efforts. The individual will work closely with the Media team to evolve Four Seasons marketing strategy through data-driven insights and optimizations. The individual will provide oversight on data and methodology used for MMM, derive actionable insights, and develop data-centric measurement tools to inform media investment decisions and marketing channel strategies.

What You’ll Be Doing:

  • Lead the end-to-end development and evolution of Marketing Mix Model in partnership with the Media Team and Marketing Mix Vendor to deliver a robust measurement program used to inform investment decisions and marketing strategy.
  • Understand our internal marketing strategy, bring oversight to Marketing Vendors on inputs and methodology used.
  • Timely communication of changes, impacts, opportunities, and risks to stakeholders as it relates to strategy and performance of the Marketing Mix.
  • Own the Marketing Mix Roadmap of model, data collection, and process enhancements. Grow partnerships with vendors and effectively utilize marketing partner expertise and capability.
  • Project manage and lead weekly calls with Marketing Mix partner to ensure the program is delivering on marketing optimizations and actions.
  • Partner with the Media team in crafting Marketing Mix presentations to senior stakeholders, focusing on performance results, learnings, and actionable recommendations.
  • Create and maintain automated MMM reporting processes for visibility.
  • Own models and forecast to quantify impact of campaigns across hotels and resorts and lines of business leveraging insights derived from MMM.
  • Using insights from the Marketing Mix Model, in collaboration with the Media Team and marketing functions, design and activate on a learning agenda to refine marketing strategies and optimize future marketing initiatives.
  • Monitor and report on learning agenda activities, effectiveness of optimizations, and recommended next steps.
  • Outside of Marketing Mix projects, lead all media measurement studies such as brand lift studies, incremental lift studies, A/B and multivariate tests, and beta product opportunities with media partners.
  • Assist in any RFP, review and/or regular evaluation of Marketing Mix partner and vendor.

What You Bring:

  • Bachelor's Degree in a highly numerate major (Math, Statistics, Economics) or relevant experience in data, data science, marketing analytics, and/or business analysis
  • 5+ years’ experience in similar roles at marketing organizations, media agencies or media suppliers (hands-on experience with Marketing Mix providers strongly recommended)
  • Hands on experience working with Marketing Mix Models (MMMs) with an understanding of the technical elements required in building and maintaining forecasts and advanced models.
  • Strong process management and development skills.
  • Strong ability to turn data insights into impactful storytelling.
  • Excellent knowledge of advertising stack, adtech, and martech.
  • Proficiency in SQL and Python.
  • Experience with attribution methodologies and analyzing media mix modeling executions.
  • Experience with paid, earned, and owned channels as an asset.

Who You Are/Key Skills:

  • Maturity and professionalism to ensure credibility in a matrix organization.
  • Works well under pressure and can manage multiple tasks under time constraints.
  • Well organized, detail-oriented, able to multi-task.
  • Shows empathy and interpersonal skills in leadership and team interactions.
  • Evaluate and manage risks associated with analytics projects and initiatives.
  • Inspire and motivate stakeholders to achieve high performance and foster a positive and collaborative culture, encouraging knowledge sharing and innovation.
  • Listen attentively to understand business needs and concerns, fostering strong communication and collaboration.
  • Ability to work within cross functional structure within the organization.
  • Apply analytical thinking to solve complex business problems and make informed decisions.
  • Adapt quickly to changing business environments, emerging technologies, and evolving analytics methodologies.

This role will be a Hybrid working model, which will require 3 days per week in the Four Seasons Corporate Office located at 1165 Leslie Street, Toronto, Ontario #LI-Hybrid

Four Seasons is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If contacted for an employment opportunity, please advise Human Resources if you require accommodation.

Dedicated to perfecting the travel experience through continual innovation and the highest standards of hospitality, Four Seasons can offer what many hospitality professionals dream of -the opportunity to build a life-long career with global potential and a real sense of pride in work well done.

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