Head of Marketing

2 weeks ago

Old Toronto, Canada Isarta Full time

ABOUT HELIKA:

Helika provides industry leading solutions to help studios build, grow, and optimize their games. We are an industry-leading data analytics, marketing, and game management platform that focuses on solving these main challenges for studios:

Driving scalable profitable User Acquisition via Helika Acquire

Providing comprehensive insights that lead to a holistic understandings of a game's ecosystem via Helika Analyze

Providing the tools to create compelling and engaging user experiences via Helika Engage

Optimizing user experiences to improve player engagement, retention, and monetization via Helika Optimize

Programmatically creating contextual experiences relative to segments and individual users via Helika AI

Regardless of technical or analytical expertise, studios can double down on what's working, cut what isn't, and spend more time building the best games with Helika.

Helika is one tool to solve all data problems for Game Studios.

ABOUT THE ROLE:

Helika is seeking a dynamic and experienced Head of Marketing to lead our marketing efforts. This role is crucial for driving our go-to-market strategy, shaping our brand presence, and generating demand for our innovative gaming analytics and infrastructure solutions. The ideal candidate will have a robust background in product marketing, coupled with a broad skill set in copywriting, social media marketing, branding, and managing agency and freelancer relationships. This role demands a strategic thinker with a hands-on approach, capable of thriving in a fast-paced, early-stage startup environment.

KEY RESPONSIBILITIES:

Marketing Strategy & Execution:

Develop and execute comprehensive B2B marketing strategies to drive brand awareness, lead generation, and customer acquisition.

Define and uphold marketing KPIs, regularly analyzing performance and optimizing strategies to meet business goals.

Team Leadership & Management:

Manage and mentor a team of three direct reports: Product Marketing Manager, Content Marketing Manager, and Marketing Operations Associate.

Oversee the work of freelancers and agencies, ensuring alignment with Helika's marketing objectives and standards.

Product Marketing:

Lead product marketing initiatives, including go-to-market strategies, product launches, and positioning.

Collaborate with the product team to understand product features, benefits, and differentiators, translating these into compelling marketing messages.

Content & Copywriting:

Oversee the creation of high-quality content that resonates with our target audience, including whitepapers, case studies, blog posts, and social media content.

Ensure all marketing materials maintain a consistent voice and align with Helika's brand guidelines.

Brand Management:

Develop and maintain a strong brand identity that reflects Helika's mission and values.

Enhance Helika's presence across various channels, including web, social media, and industry events.

Agency & Freelancer Management:

Manage relationships with external agencies and freelancers, ensuring timely delivery of high-quality work.

Coordinate and oversee outsourced projects to ensure they meet Helika's standards and objectives.

Qualifications:

Minimum of 7 years of experience in B2B marketing, with a strong emphasis on product marketing.

Proven track record of successfully bringing a challenging product to market.

Experience in early-stage startups and scaling marketing efforts from 0-1.

Strong copywriting skills with the ability to create compelling content.

Proficiency in social media marketing and branding strategies.

Excellent leadership and team management skills.

Ability to manage multiple projects and prioritize tasks

Demonstrated ability to work with urgency and flexibility in a fast-paced environment.

Experience in the gaming and/or web3 industries is highly desirable.

Strong analytical skills and experience with marketing analytics tools.

Excellent communication and interpersonal skills.

Bachelor's degree in Marketing, Business, or a related field. A master's degree is a plus.

Why Join Helika?

The Most Powerful Partner in Gaming:

At Helika, our mission is to revolutionize the gaming industry by providing unparalleled analytics, game management infrastructure, and AI-driven optimization solutions. We provide the tools that empower studios to create and sustain fun and enduring games.As part of our team, you will work alongside innovative minds, enjoy opportunities for professional growth, and contribute significantly to an exciting, fast-paced industry. We are committed to diversity and inclusivity, providing an empowering environment for all our team members

Many top AAA studios, including Yuga Labs, Animoca Brands, Ubisoft, Wildcard, Treasure, Proof of Play, Azra Games, and more rely on Helika to support their core analytics and data infrastructure needs. Helika is backed by top VC firms including Pantera, Diagram Ventures, Sfermion, Sparkle Ventures, Big Brain Holdings, Fenbushi and Builder Capital.

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