Senior Analyst

4 weeks ago

Old Toronto, Canada Viral Nation Inc. Full time

About Us:
At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creative to scale the world’s fastest growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast paced culture. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started. Our ability to stay at the forefront of the industry has fueled our success and will guide us in paving the path forward.

Our Values:

Loyalty - We emphasize the importance of trust, investing in and supporting each other

Authenticity - We prioritize genuine communication and meaningful connections

Ambition - We have hunger for success and resilience in the face of challenges

Founder Mentality - We model attitudes and behaviors that reflect a sense of ownership, care and determination

Position Overview:

We are seeking an experienced Senior Analyst to join our dynamic Business Intelligence and Marketing Sciences team. The Senior Analyst will play a pivotal role in driving marketing strategies, optimizing campaign performance, and maximizing ROI through advanced analytics and insights generation. This position offers an exciting opportunity for an analytical thinker with a passion for marketing to make a significant impact within our organization.

Responsibilities:

  • Generate timely and accurate reports to communicate key findings, insights, and performance metrics to stakeholders using both primary and secondary research methods.
  • Generate actionable insights and recommendations to enhance marketing strategies and drive business growth.
  • Conduct secondary research to support Strategy proposals with data-backed insights
  • Develop customized dashboards and presentations using BI tools to facilitate data-driven decision-making.
  • Manage and maintain marketing databases, ensuring data accuracy, integrity, and compliance with regulatory standards in collaboration with tech, product, and data engineering teams.
  • Contribute to the development and execution of team initiatives aimed at improving processes, methodologies, and capabilities.
  • Ensure data accuracy, consistency, and integrity through regular data validation and cleansing processes.
  • Mentor junior analysts and provide guidance on best practices for data analysis and interpretation.
  • Share knowledge and best practices with colleagues through training sessions, workshops, and internal forums.
  • Stay abreast of industry developments and best practices to provide strategic insights and recommendations.

Skills and Qualifications:

  • Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or a related field; Master's degree preferred.
  • 5+ years of experience in marketing analytics, data analysis, or related roles.
  • Experience in brand tracking and Brand Lift research preferred.
  • Proficiency in data analysis tools such as Python, R, SQL, or similar programming languages.
  • Experience with marketing analytics platforms such as Google Analytics, Adobe Analytics, or similar tools.
  • Strong analytical skills with the ability to translate data into actionable insights and recommendations.
  • Excellent communication and presentation skills, with the ability to convey complex ideas to non-technical audiences.
  • Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
  • Strong attention to detail and a passion for problem-solving and continuous improvement.
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