Digital Ads Expert

4 weeks ago

Golden Horseshoe, Canada INKAS Group of Companies Full time
  • Execute and optimize digital advertising campaigns across major social platforms and search engines
  • Develop and implement strategies to enhance brand visibility, engagement, and lead generation
  • Stay updated on industry trends, algorithm changes, and emerging platforms
  • Utilize major analytics tools to track, analyze, and report on campaign performance
  • Provide insights and recommendations based on data analysis to enhance campaign effectiveness.
  • Bring a future-thinking approach to digital ads, exploring new technologies, platforms, and trends.
  • Collaborate with the creative team to develop cutting-edge ad content that resonates with target audiences.
  • Optimize campaigns to achieve maximum ROI, ensuring efficient allocation of budget across various channels.

Requirements:

  • Bachelor’s degree in Marketing, Advertising, or a related field
  • Minimum of 5 years of experience in digital advertising
  • Proven track record of managing $100k+ annual ad budgets
  • Experience as a Digital Ads Specialist with expertise in both social and PPC advertising
  • In-depth knowledge of major social platforms (Facebook, Instagram, LinkedIn, Twitter) and search engines (Google, Bing)
  • Creative mindset with the ability to think strategically and contribute innovative ideas to campaigns
  • Experience in storyboarding for social ads is a plus
  • Strong analytical and problem-solving skills
  • Excellent communication and collaboration abilities
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