Graphic Designer

1 month ago

Old Toronto, Canada Loblawagency Full time

In this contract role, you will design marketing materials adhering to strict brand guidelines for NO FRILLS, covering print, social media, and digital platforms, including ads, brochures, point of sale, web banners, social media posts, and video content.

This role requires a versatile designer with strong graphic design, typography, project management, and collaboration skills, capable of working under tight deadlines.

Key Responsibilities
  • Collaborate: Work with lead creatives, writers, and production artists to develop customer-centric advertising concepts.
  • Design: Create graphics and advertising materials for Loblaw Marketing initiatives, managing projects from concept to final files.
  • Creative Concepts: Develop industry-leading creative ideas.
  • Language Adaptation: Ensure materials are effectively translated into French and bilingual versions.
  • Photography: Source appropriate stock and existing photography.
  • Trend Monitoring: Stay updated on design trends and competitor marketing strategies.
  • Software Proficiency: Maintain up-to-date knowledge of software and creative techniques.
  • Presentation: Present creative concepts to marketing partners and clients.
Requirements
  • Educational Background: Diploma or degree in Graphic Design or a related field.
  • Experience: Experience in graphic design within a marketing environment.
  • Design Skills: Advanced graphic design and typography skills.
  • Advertising Understanding: Excellent grasp of effective and unique advertising principles.
  • Software Proficiency: Proficient in Adobe Photoshop and the Adobe Creative Suite on Mac.
  • Adaptability: Quick to react and adapt to business needs with creativity.
  • Project Management: Capable of prioritizing and managing multiple tasks in a fast-paced environment.
  • Teamwork: Effective in a team environment.
  • Organizational Skills: Excellent organizational and time management skills.
  • Typography: Excellent typography skills.
  • Pre-Press Skills: Mastery of pre-press file preparation.
  • Interpersonal Skills: Exceptional skills for sourcing information, obtaining approvals, building relationships, and influencing success.
  • Problem-Solving: Excellent problem-solving skills.
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