Brand Marketing Specialist

4 weeks ago

Montreal, Canada Vention Full time
Company Description

Vention helps some of the most innovative manufacturing companies automate their production floor in just a few days. Vention's enables its clients to design, automate, order, and deploy manufacturing equipment directly from their web browser.

Vention is headquartered in Montreal, Canada, with offices in Berlin and Boston, and is used in over 3,000 factories on 5 continents. As one of and , we are a performance driven culture that cares deeply about happiness. We like ambitious goals, facts & data, and constructive debates. But at the same time, we know that we can’t repeatedly push ourselves if we are not surrounded by an uplifting and caring work environment. Those two sides of our culture, feed each other and are safeguarded with the same level of attention. Our include:
  • We make our clients successful - we do what’s right for our customers, even when it makes our roles more challenging.
  • We execute and deliver - we set ambitious goals for ourselves and are energized about meeting them.
  • We debate, then commit - we challenge our own perspectives and ideas in pursuit of the best solutions.
  • We innovate to inspire - we value innovation in products, user experiences, and business practices.
  • We collaborate to achieve more - we work as one team to achieve more than we would on our own.
  • We empower our people to reach their full potential - we hold ourselves to high standards but know when to celebrate progress & achievements
Job Description

We are seeking a dynamic Marketing Specialist to join our team. The ideal candidate will be a creative thinker with a passion for marketing, a strong drive to generate organic traffic and increase Vention’s brand awareness. The Marketing Specialist will play a pivotal role in managing email marketing campaigns, coordinating social media activities, supporting webinar preparations, crafting compelling business cases, coordinating translations, and overseeing SEO content review.

Responsibilities:

Email marketing management:

Oversee all aspects of email marketing campaigns, including weekly emails and automated series.

Manage the email marketing platform and act as the owner of all things email at Vention.

Develop strategies to increase engagement through email channels.

Monitor and analyze campaign performance.

Social media coordination:

Collaborate with the brand manager to determine content themes and strategies for social media platforms.

Coordinate with graphic designers and copywriters to create assets for social media posts.

Schedule and post content on various social media channels.

Analyze performance and make recommendations also based on competition.

Business Case:

Collaborate with product marketing to identify necessary business cases.

Utilize product marketing guidance to craft compelling narratives that resonate with the target audience.

Coordinate the creation and rally all stakeholders needed to achieve the project.

Collaborate on the roll-out campaign of the business case.

Blog management:

Identify topics worthy and decide the type of format needed (long form, short form, etc. )

Collaborate with copywriters for the preparation and implementation of blog content.

Translation Coordination:

Coordinate translation efforts for marketing, product and sales as needed.

Ensure translated content maintains consistency and accuracy with the original messaging.

SEO Content Review

Review and optimize content for SEO purposes.

Stay updated on SEO best practices and trends to enhance content performance.

Qualifications

Bachelor's degree in Marketing, Communications, or related field.

Minimum of 4 years of experience in marketing, with a focus on email marketing, social media, and/or content creation.

Proven experience in marketing, with a focus on email marketing, social media management, and content creation.

Excellent written and verbal communication skills.

The capacity to work in French is a plus.

Ability to work collaboratively in a fast-paced environment.

Detail-oriented with strong organizational skills.

Proficiency in SEO principles and practices is a plus.

Additional Information

How We Take Care of You
  • Complimentary beverages and snacks so that you are fuelled and ready for your day
  • Career growth opportunities. Your future matters.
  • Fun-filled social events curated based on diverse interests for our team to celebrate together. From sponsored sports teams to trivia nights.
What to Expect in Your Interview
  • Initial Call
  • Meet the Team
  • Decision & Offer
Commitment to Equal Employment Opportunity

Our culture is an uplifting environment for high achievers. The fast-paced, high-performance environment will give you the opportunity to build products, processes and strategies that will have a lasting impact.

When you join Vention, you join a team of professionals with a diverse variety of experiences, backgrounds, and perspectives. Together, we strive to nurture a supportive and inclusive work environment for all. We push each other to achieve extraordinary results and forge long term relationships as a result of the intensity and passion.

We’re passionate about helping you do your best work. Claim your seat and find out what you can do

If you're unsure if your experience perfectly matches our job posting, we encourage you to apply anyway We are happy to chat and get to know you better while you can understand the role as well. #J-18808-Ljbffr

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