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Senior Manager
3 months ago
About Omnicom Media Group CanadaAs a leading global media network, with data at the core, Omnicom Media Group creates end-to-end solutions for clients, anywhere, swiftly and efficiently. OMG considers client business needs from the start and keeps consumer behavior at the heart of everything we do. We are comprised of the full-service media networks OMD, PHD, Hearts & Science, Touché, as well as Annalect (OMG’s data and analytics division) and a number of specialty media communications companies.
OMG offers unparalleled clout in the marketplace and a depth of capabilities and experience that drive leadership and innovation in every media type.
This allows us to consistently deliver client business outcomes by driving authentic connections at scale, powered, and inspired by the most sophisticated, diverse, and collaborative media professionals in Canada. Position and Responsibilities:The Programmatic practice one of the cores of our organization, responsible for applying highly analytical and quantitative approaches to deliver campaign performance and helping managing client relationships.
Our Senior Programmatic Managers are expected to employ and continually define the state of the art techniques in the online marketing industry through their deep understanding of digital technologies, a passion for using data to inform creative problem solving. They must possess excellent active listening skills to understand client needs and translate those needs into campaign objectives. Responsibilities include:Performance Management Master Media and buying-related technologies, including DSPs, DMP, 3rd party ad servers and manual exchanges
- Understand client performance objectives and develop successful segmentation and optimization strategies to exceed client expectations
- Independently drive highly analytical and quantitatively driven techniques to continually exceed client performance expectations, allowing Programmatic to increase share of budgets
- Set campaign "strategies", e.g. targeting, bidding, platforms, data usage, ideas, downstream client funnel optimization
- Able to make compelling arguments based on data and results for more client data access
- Hands-on execution and management of day-to-day performance of client campaigns
- Mine campaign, ad server, impression, and user data to identify and capitalize on keydrivers of performance and identify opportunities for account growth
- Develop at minimum 2 best practices per year leading to incremental business growth
- Work with the Product team to enhance the utility of existing trading-related technologies and define future industry-leading capabilities
- Execute Omnicom and 3rd party planning, activation & measurement tools as client needs dictate
Programmatic Planning
- Programmatic Media and Programmatic Solutions at Accuen work very closely on a dailybasis and are seated together in regional account teams and are both client-facing roles
- Assist Solutions teams with client strategy development, annual account plans, andmarketing solutions for clients
- Work closely with agency account teams and brand clients to develop best-in-class solutions
- Increase Accuen revenue and market share through new client development and upsell ofexisting clients
- Translates client goals and KPI’s to platform activation strategies/tactics
- Drive planning & discovery in console
- Develop and implement all media mix logistics, definitions, processes at client-level
- Communicate day-to-day format, screen,
platform performance to clients and agencies asneeded
Organizational Management
- Demonstrates leadership through influence with Agency and Programmatic Solutionscounterparts.
- Train team members and others on Programmatic Buying best practices
- Develop relationships with other Programmatic Buying professionals to share best practicesand lessons learned
- Own a deep Technical understanding of Accuen and 3rd party planning, activation &measurement; tools
- Develop people and team management skill
Required Education and Experience:
- Experience managing online Display, Paid Search, Social, and Mobile campaigns –especially API-driven.
- Experience optimizing Display marketing campaigns across DSP, DMP, and Ad Serving platforms
- Advanced Excel/spreadsheet capabilities, Macro/VBA experience a plus
- 3-5 years of work experience,
with recent managerial experience in performance or directresponse online advertising which includes 2-3 years of experience managing client campaigns with proven track record of client success
Required Skills:
- Proactive, self-starter, capable of setting goals and reporting progress against them
- Exceptional analytical problem-solving abilities, ability to mine data for campaignperformance insights and implement proper strategies to realize improvements with minimalinteractions and financial exposure
- Passion for experimental design integrity and excellence including use of A/B control testing,statistical significance, deductive reasoning and logic, and ability to apply these skills in afield fraught with imperfect information and highly variable conditions
- Ability to multi-task, prioritize, and balance time across 5-10+ clients,
multiple partnerrelationships, and internal initiatives on a daily basis
- Strong leadership & communication skills
- Team player
- Data analysis in Excel, including Pivot Tables & basic statistics.
Experience with SPSS,SAS, Salesforce, Business Objects or other BI & statistical toolsets a plus Advancedunderstanding and experience with DSPs, DMPs, 3rd Party data, pixel technologies, AdServers (DoubleClick a plus), Attribution, and Ad VerificationCOMMITMENT TO IDEA :OMG is dedicated to cultivating a workplace that not only respects but actively champions Inclusion, Diversity and Equity through Action. This commitment ensures that our workforce composition intentionally reflects the rich cultural mosaic of Canada with representation from various dimensions of diversity. It also drives how our team members, leadership, client services, employment practices, and relationships with all stakeholders are shaped.
