Adviser, Digital Strategy and Social Media Eurovision Song Contest

Position Title

Adviser, Digital Strategy and Social Media Eurovision Song Contest (French Services) (Telework/Hybrid)

Status of Employment

Contractee Long-Term (Durée déterminée)

Position Language Requirement

English, French

Language Skills

English (Reading - B - Intermediate), English (Speaking - B - Intermediate), English (Writing - B - Intermediate), French (Reading - C - Advanced), French (Speaking - C - Advanced), French (Writing - C - Advanced)

Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance. Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

Unposting Date

2026-09-30 11:59 PM

This is a nine (9) month contract position.

Working alongside the Promotion and Digital Entertainment teams, you will gather requirements, and define and lead Radio-Canada’s French-language digital strategy for the Eurovision Song Contest. Working in alignment with Digital Entertainment initiatives, you will co-ordinate the rollout of marketing and content plans across digital and social media platforms. You will leverage data, promotional opportunities and strategic content partnerships to achieve two primary objectives:

• Maximize live viewership among French-speaking Canadians.
• Maximize audience engagement and participation during the national voting phase to select Canada’s representative, while mobilizing domestic and international support for Canada’s artist during the main competition.

This role serves as the primary liaison between teams across Radio-Canada, CBC and the European Broadcasting Union (EBU).

Key Responsibilities

Digital Marketing Strategy

• Liaise with the CRM and strategy teams to ensure co-ordinated and aligned messaging.
• Design audience journeys that convert awareness into engagement, engagement into votes and votes into live viewership.
• Tailor strategies across each project phase: call for submissions, artist selection, public voting, winner announcement, competition preparation and the live broadcast.
• Maintain consistent messaging, content, calls to action and timelines across all touchpoints.

Website and Voting Platform

• Define the content and engagement strategy for Radio-Canada’s Eurovision website.
• Plan required content and features for the public voting window (October 8-18).
• Help draft the request for proposals (RFP) for the digital voting solution.
• Collaborate on selecting, implementing, testing and launching the voting platform.
• Coordinate cross-functional teams spanning editorial, marketing, product, technology, data, security and legal.
• Maintain a fast, reliable flow of information regarding submissions, artists, announcements and results.
• Manage tracking and conversion requirements to activate website and platform audience data.
• Oversee data synchronization between collection platforms and audience activation systems in collaboration with technical specialists.

Data and Relationship Marketing

• Work with the CRM team to engage and re-engage audiences via newsletters, push notifications and targeted communications aligned with the project’s relationship marketing strategy.

Social Media and Content

• Develop the overarching French-language social media strategy for the project.
• Establish editorial guidelines, content formats, publication schedules and engagement tactics.
• Plan promotional content designed to expand reach, drive participation and boost live viewership.
• Co-ordinate content production across TV, audio and digital teams.
• Map out content needs for each phase: artist reveals, behind-the-scenes access, voting guides, community outreach, result announcements and final preparations.
• Ensure Radio-Canada and CBC content complement each other seamlessly.
• Identify opportunities to adapt, share or co-produce content with CBC and the EBU.

Content Creators and Influencers

• Develop a collaboration strategy for relevant content creators and influencers.
• Define their role in driving artist discovery, building community support, encouraging voting and promoting the live broadcast.
• Align organic and paid creator campaigns with broader marketing efforts.
• Ensure all partnerships comply with Radio