Sales Support
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Sales Support & Communications Coordinator
- Full-time
We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.
Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.
We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.
Interior Design Show team of Informa Canada is looking for a tech savvy, detail-oriented, and commercially minded individual to join our team. As the Sales Support and Communications Coordinator, you will be responsible for leading “end-to-end” delivery of sales initiatives that aim to recruit, inform, and retain our vendors (creative entrepreneurs, small business owners, makers and creators).
This role is based in our Toronto Office
Who You Are:
You are a strong communicator and believe business growth comes from customer success. You are a problem solver, and love to analyze and generate new ideas to maximize productivity and profitability. Lastly, you are a collaborator, and together with the rest of the team, you are driven to deliver daily excellence on all things related to Canadian consumer events.
What You Will Do:
- Facilitate day-to-day administrative tasks such as exhibitor account management and updates, reviewing account and product updates in Salesforce CRM system
- Collaborate with the billing department on account reconciliation and outstanding invoices and balances
- Oversee the full vendor application process from setting up the digital application, preparing jury workflow to communications to applicants
- Ensures all clients’ needs and expectations are metin a timely manner. In many cases, contact with clientsarerequiredall year.
- Onboard new and returning vendors with the Newsletter Series
- Monitor vendor’s adoption and development of best practices, constructively challenge them to improve their engagement with all Canadian consumer events related products
- Ensure all vendors are following through and completing onboarding steps
- Populate relevant information, order forms and deadlines on the website and vendor portal
- Coordinate content to be translated when needed
- Implement and execute the resign process to rebook vendors for future events
- Assist in the ongoing review and updates of various vendor/exhibitor documentations and policies
- Contribute feedback and recommendations to improve the overall Canadian consumer events experience
- Collaborate with the billing department on account reconciliation
- Handle onsite duties during events, including order taking, cash collection, and POS management
- Own the logistics behind sponsor activations across our portfolio of events
- Make sure all sponsorship deliverables are checked off, buttoned up, and on-brand
- Oversee logo placements, signage, swag, and all things sponsor visibility
- Track activation progress and report like a pro—because details matter
- Collaborate on how partner brands show up in every corner of our shows
Event Operations
- Team up with Marketing, PR, and Operations to execute activations with polish
- Be boots-on-the-ground on-site to ensure activations go off without a hitch
- Manage supplies tied to sponsor needs and event execution
- Assist with staffing for sponsor activations and troubleshoot in real time
- Coordinate with vendors and suppliers to bring sponsor ideas to life
Relationship Management
- Be the go-to contact for sponsors you’re assigned—answering questions, solving problems, and keeping them in the loop
- Provide regular updates and activation reports pre- and post-show
- Work cross-functionally with internal teams and external partners
- Support engagement strategies that build trust and long-term sponsor value
- Help sponsors feel like VIPs (because they are)
Skills and Qualifications for Sales Support and Communications Coordinator
- Strong Communication Skills: Excellent verbal and written communication to engage vendors, sponsors, and internal teams.
- Customer Service Orientation: Proactive problem-solving and a customer‑first mindset to ensure satisfaction.
- Organizational Skills: Ability to manage multiple tasks, prioritize, and meet deadlines with attention to detail.
- Technical Proficiency: Experience with CRM systems (e.g., Salesforce),