Manager, Marketing

Who We Are

For over 30 years, our entrepreneurial mindset and strategic vision have fueled our growth into one of Canada's largest and most successful REITs. Our retail-focused and mixed-use portfolio reflects our commitment to creating vibrant community spaces where people want to shop, live, work, and play. We take pride in our strong legacy while continuously adapting, innovating, and investing in the future. We’re proud to be recognized as one of Canada's Most Admired Corporate Cultures, Canada's Greenest Employers, Canada's Best Diversity Employers, and a Greater Toronto Top Employer.

At RioCan, we believe our people are our greatest strength. We foster a welcoming, inclusive culture where employees can connect authentically, grow continuously, and bring their whole selves to work. Here, you’ll find opportunities to learn, lead, and make an impact every day.

POSITION OVERVIEW

This role is located at our Tanger Outlets location in Ottawa and reports to AVP, Marketing. It is responsible for overseeing the day-to-day marketing of the Centre including all Tanger-related programming.

RESPONSIBILITIES

Marketing

• Responsible for execution of all marketing programming.
• Responsible for property gift card program marketing & administration.
• Responsible for establishing effective business relationships with the retailers on
  a local and National level in order to maximize the sales productivity and success
  of the events at the property.
• Manages content for the property owned channels including website, digital
  directories & social media channels.
• Supports the leasing function through participation in the leasing process,
  onboarding new retailers, development of leasing/sales materials, site signage,
  hoarding and optimal representation of the property to appropriate retailers.
• Responsible for the budget management and administration of marketing funds,
  including budget preparation, negotiating to maximize spend and adjusting to
  account for changes in income.
• Plans events to engage the community and drive traffic and sales.
• Execute all on-site events from the planning stages to event day to include all
  advertising, community partnerships, logistics, permitting and success metrics.
• Ensures the property marketing is aligned with RioCan strategies and brand
  position.

Partnerships

• Responsible for maximizing non-traditional revenue through the execution of
  appropriate income-generating events, promotions and activities. In addition,
  drives the effort for obtaining partnerships for programs and events.
• Partners with Corporate Marketing, Asset Management, Operations & Leasing
  team members to support ancillary revenue goals.
• Works with community partners and non-profits in the area to enhance current
  and potential events.

General

• Build strong relationships with tenants to understand their business and create
  marketing opportunities on-site to drive traffic to their store.
• Connect and educate tenants on cross promoting at the property and develop
  marketing programs around these cross promotions.
• Assumes additional responsibilities and performs special projects as needed or
  directed.

QUALIFICATIONS

• Previous experience as part of a commercial real estate development or mixed
  use project (an asset but not mandatory)
• Knowledge of commercial real estate industry including tenant and media
  relations (an asset but not mandatory)
• Demonstrated and experience executing onsite events from ideation to launch
• Upbeat, positive, can do attitude
• Thrives in fast paced environment
• Focus on detail and desire for excellence
• Creative problem solver
• Diligent
• Proactive
• Great communicator verbally and in writing
• Functions at a high level independently and in team environment/setting
• Highly organized and manages their time and time of others well
• Makes things happen
• Consistent, reliable and dependable

$76,000 - $104,500 a year

The base salary range for this role reflects compensation for candidates atvarying levels of experience and proficiency. The salary will be determined based on the successful candidate’s relevant competencies, including skills, experience, education, and our teams’ requirements.

The listed salary rangedoes not include bonus and other total rewards.This role is eligible for participation in the company’s bonus program.

This posting is for an existing vacancy within our organization.

Why join RioCan?

We believe in rewarding you for what you do and investing in your career and long-term success. Our total rewards program