Manager of Marketing Analytics

3 days ago
Toronto, ON, Canada OpenTable Full-time $120,000 - $180,000 Contract
  • As a Manager of Marketing Analytics at OpenTable, you will play a key role in defining marketing strategies and driving growth across North American markets
  • Reporting to the Senior Manager of Marketing Analytics, you will lead data infrastructure initiatives, establish core metrics, and deliver strategic insights directly to cross-functional leadership
  • This role offers the opportunity to make a tangible impact on our global restaurant and diner ecosystem through advanced data analysis, campaign optimization, and cross-departmental collaboration
  • We are seeking an analytical, proactive leader who thrives in dynamic environments and excels at translating complex data into actionable recommendations
  • Partner cross-functionally with executive, marketing, engineering, and finance leaders to deliver insights that directly shape marketing strategies and business growth
  • Architect, optimize, and maintain robust marketing data flows, ETL processes, and reporting pipelines to ensure data accuracy and efficiency
  • Evaluate marketing campaigns and new strategic initiatives through advanced analytics and experimental frameworks, such as A/B testing
  • Design and build intuitive, self-serve dashboards and visualizations to empower business stakeholders across the organization
  • Establish, refine, and standardize core marketing metrics to ensure consistent measurement and alignment across teams
  • Manage and prioritize inbound analytics requests while translating business requirements into clear technical specifications and use cases

Benefits

  • Generous parental leave
  • Generous paid vacation + time off for your birthday
  • Paid volunteer time
  • Enriched learning and development opportunities - leadership development & access to thousands of on-demand e-learnings
  • Work from (almost) anywhere - wherever you do your best work
  • Mental health and well-being - company-paid therapy sessions through SpringHealth, company-paid subscription to HeadSpace, and company-wide weeks off a year so the whole team can recharge
  • Advanced spreadsheet proficiency (including pivot tables, data modeling, and complex lookup formulas) using Excel or Google Sheets
  • Proven experience creating self-serve dashboards using business intelligence and visualization tools (e.g., Tableau, Superset, Power BI)
  • Demonstrated expertise in relational databases (such as Snowflake) and advanced SQL design and ETL development skills
  • Strong project management, communication, and problem-solving skills with a track record of driving operational efficiency in fast-paced environments
  • 5+ years of experience in analytics or marketing analytics
  • Proven success in optimizing and streamlining B2B acquisition channels
  • Experience designing, executing, and evaluating marketing experiments and A/B tests
  • Hands-on experience with statistical programming languages such as Python or R
  • At least 2 years of experience leading analytics initiatives within an organization

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