E-Commerce – Digital Marketing Professional

17 hours ago

Winnipeg, MB, Canada TEEMA Group Full-time $55,000 - $85,000 Contract

Job Title: E-Commerce – Digital Marketing Professional
Job ID:90405
Location:Winnipeg, Manitoba

What you will be doing:

E-Commerce and Website

  • Take day-to-day ownership of our nopCommercewebsite environment.
  • Manage product pages, categories, specifications, images, downloads and content.
  • Improve navigation, search, landing pages, account registration, quote requests and conversion.
  • Coordinate and manage external developers for changes requiring coding or deeper technical expertise.
  • Continuously improve the customer experience based on data rather than aesthetics alone.

SEO & Analytics

  • Manage Google Analytics 4, Google Tag Manager and Google Search Console.
  • Improve technical and on-page SEO.
  • Monitor indexing, metadata, structured data, internal linking, site searches and page performance.
  • Identify products and categories customers are searching for and turn those insights into commercial opportunities.

Revenue Operations

  • Help implement and manage FDL’s CRM/lead-management process.
  • Ensure digital inquiries and leads are assigned, followed up and tracked.
  • Build dashboards showing:
    • leads by source;
    • quotations and quote value;
    • quote-to-order conversion;
    • sales by channel/campaign;
    • customer activity;
    • e-commerce performance; and
    • unresolved opportunities.
  • Work with Sales and Customer Service to improve lead follow-up and conversion.

Digital Sales Growth

  • Work with Marketing to measure the effectiveness of LinkedIn, Facebook, Instagram and email campaigns.
  • Build campaign landing pages and conversion paths.
  • Help develop FDL’s Project Direct online sales model for larger commercial orders.
  • Identify opportunities to increase repeat purchases, reactivate customers and improve online sales.
  • Test automation and AI tools where they can measurably improve sales productivity.

What you must have:

  • B2B or B2C e-commerce management;
  • nopCommerce strongly preferred
  • other complex platforms such as Magento, Shopify, WooCommerce or comparable systems;
  • GA4, Google Tag Manager and Search Console;
  • technical and on-page SEO;
  • CRM and lead-management systems;
  • conversion-rate optimization;
  • website analytics and dashboards;
  • product/catalogue data management;
  • email and digital campaign attribution;
  • HTML/CSS fundamentals;
  • APIs, integrations or marketing automation.