Strategic Marketing Campaign Advisor
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Lead strategic marketing campaigns at Emily Carr University of Art + Design in Vancouver, using analytics, brand strategy, and collaboration.
Reporting to the Manager, Marketing, this permanent full-time role supports institutional priorities through integrated campaigns and strategic initiatives. You will align marketing plans with ECU’s mission, vision, and priorities while coordinating internal and external partners. The position combines higher-level planning with hands-on execution and budget management.
Key Responsibilities:
- Develop integrated campaigns supporting recruitment and public engagement
- Manage ECU brand awareness campaigns and strategic budgets
- Provide messaging, branding, and marketing recommendations
- Prepare analytics reports using ROI and cost-performance metrics
- Coordinate agencies, vendors, and internal campaign partners
Requirements:
- Bachelor’s degree in marketing, communications, business, or related field
- Five-plus years’ progressive strategic marketing experience
- Expertise in digital marketing, CRM, SEO, and SEM
- Knowledge of audience segmentation and performance analytics
- Strong project management, communication, and collaboration skills
Bring strategic planning, campaign execution, budget management, and data-driven marketing expertise to ECU’s Communications + Marketing team.
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