B2B SaaS Events Marketing Manager
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Drive B2B SaaS events and brand activations as a Vancouver-based Marketing Manager owning execution, teams, and pipeline follow-up.
This Marketing Manager role suits professionals with five to ten years of SaaS or software marketing experience. You will plan trade shows, conferences, webinars, and in-person or virtual events. The work combines event delivery, demand generation, reporting, and product marketing input. A dedicated internal team supports social, digital, design, web, product marketing, coordination, and marketing operations. The leadership team owns strategy, while you turn direction into reliable execution.
Key Responsibilities:
- Plan, promote, host, and report on trade shows and events
- Lead brand activations and represent the brand onsite
- Coordinate creative and digital teams around campaign calendars
- Manage funnel progression through qualified sales handoff
- Maintain dashboards tracking pipeline, ROI, and campaign performance
Requirements:
- Five to ten years of progressive SaaS or software marketing experience
- Hands-on trade show, event, and activation delivery experience
- Experience managing vendors, sponsorships, budgets, and logistics
- Knowledge of funnel mechanics and demand generation
- Willingness to travel for events
Own B2B SaaS events, demand generation, reporting, and hands-on marketing execution from Vancouver.
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