Digital Performance Manager Healthcare
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Drive digital performance for the Lacroix Medical Group through Google Ads, Meta Ads, analytics, and measurable campaign optimization. This hybrid role is based in Quebec.
Reporting to the Director of Marketing, the Digital Performance Manager leads performance across medical clinics, operating rooms, and the biomedical laboratory. The role develops, deploys, measures, and optimizes digital media campaigns that increase visibility, generate business opportunities, and maximize marketing investment returns. It partners with internal stakeholders across business lines.
Key Responsibilities:
- Lead overall digital performance across multiple healthcare divisions
- Develop and deploy digital media campaigns
- Measure and optimize campaign performance and returns
- Transform data into growth opportunities and actions
- Recommend innovative, results-oriented digital solutions
Requirements:
- Bachelor's degree in marketing, communications, or related field
- Six to eight years' digital marketing experience
- Experience managing performance campaigns across multiple business lines
- Valid Google Ads certification
- Strong Google Ads, Meta Ads, GA4, and Looker Studio command
Bring analytical performance marketing expertise, campaign leadership, and digital innovation to Lacroix Medical Group's healthcare growth.
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