Manager, Instore Marketing

Location:

243 Consumers Road, Toronto, Ontario, M2J 4W8

At Shoppers Drug Mart, we're innovating health and wellness in Canada. From prescriptions to walk-in clinics, and a beloved loyalty program, we're caring and supporting our customers in new ways every day.

With more than 1,300 locally owned and operated stores from coast to coast, the Shoppers Drug Mart network is more than a great place to shop, it's a great place to work. We're committed to building our talented team who champion collaboration, kindness and inclusivity. Join our team, and help recognize a healthy future for your career and for all Canadians.

Why this role is important?

Manager, In store Marketing –12 Month Contract

We are hiring a Manager, In store Marketing

Reporting to the Senior Manager, In-Store Marketing, the incumbent will be responsible for the management and delivery of in store Campaigns, Signage and Print materials ensuring that strategic objectives along with innovation through POP captures a unique customer In-Store experience. The Manager, In store Marketing will act as the liaison between internal and external stakeholders (e.g. Operations, Design & Construction, Marketing and Merchandising teams) and external vendors (e.g. Print vendor, Promotional merchandise vendor) to optimize store programs and to ensure the campaigns drive high impact and differentiation through the customer In-Store experience.

What You Will Do

Strategic Planning & Campaign Execution

• Manage the end-to-end planning and execution of in-store marketing initiatives, including campaigns, signage, and print materials, ensuring alignment with strategic objectives and a unique customer experience.
• Oversee all aspects of program implementation, including workbacks, timelines, shipping, kitting, and fulfillment.
• Lead and support the development of detailed executional briefs for annual in-store campaigns.
• Collaborate closely with Brand Marketing, the Loblaw Agency, Creative, Production, and in-store communication specialists to develop POP materials and innovation prototypes, ensuring all marketing assets meet technical requirements, Shoppers Drug Mart brand standards.
• Manage the In-Store Marketing Portals, including inventory management, annual content review, replenishment, reporting, financial reconciliation and maintenance of the template library.
• Monitor project deliverables, proactively identify risks, and ensure accuracy and completeness.
• Drive special projects and innovation to elevate the in-store experience, prioritizing customer needs and operational/merchandising standards.

Stakeholder & Vendor Management

• Act as the primary liaison between internal stakeholders (e.g., Operations, Design & Construction, Marketing, Merchandising, Creative, Production, Category Management, Legal, Store Planning, Promotions, Store Operations, Call Centre, Translation) and external vendors (e.g., print, promotional merchandise).
• Manage supplier quotes and negotiation processes for in-store campaigns and materials.
• Source in-store hardware, fixtures, and promotional merchandise, including innovation and product refreshes.
• Facilitate cross-functional meetings to ensure stakeholder alignment on strategy, objectives, priorities, and executional requirements.

Process Optimization & Quality Assurance

• Recommend and implement production process improvements to enhance quality, reduce costs, and optimize turnaround times.
• Support store audits, maintain accurate store profiles with print vendors, and troubleshoot signage issues to ensure successful program execution.
• Gather feedback and insights to create post-mortem reports and recommend continuous improvements.

Financial Oversight

• Manage program budgets, ensuring cost-effectiveness and responsible financial management.
• Create purchase orders, process invoices, and manage monthly financial forecasting for assigned projects.
• Manage the annual in-store marketing forecast, track actuals, and provide clear financial reporting and insights to senior leadership.
• Manage the In-Store Marketing Portals, including inventory management, annual content review, replenishment, inventory reports, financial reconciliation and maintenance of the template library.

What You Will Bring

• Strong team player who thrives in a fast-paced, deadline-driven environment and can collaborate effectively with multiple internal and external partners.
• Ability to drive innovation and differentiation through new visual ideas and techniques.
• Highly adaptable, able to prioritize tasks in a shifting environment, and effective in collaborating with a wide range of personalities and working styles.
• Strong bu