Digital Marketing Specialist RateMyTWU
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Shape digital campaigns for RateMyTWU using market research and clear communication in this full-time, on-site Vancouver role. Help TWU students discover better academic planning tools.
The Marketing Specialist will increase awareness and usage across Trinity Western University and its broader community. You will develop strategies, create digital and campus content, coordinate promotions, and analyze campaign performance. Collaboration with product and student engagement teams supports informed tactical adjustments.
Key Responsibilities:
- Plan and execute awareness campaigns for RateMyTWU
- Conduct market research, surveys, and insight generation
- Create content for digital and campus channels
- Monitor performance and adjust tactics using data
- Maintain consistent brand messaging across outreach
Requirements:
- Strong writing, presentation, and stakeholder collaboration skills
- Marketing strategy knowledge, including channel selection
- Experience with social media, email, or analytics tools beneficial
- Ability to manage multiple projects independently
- Marketing, Communications, Business education or equivalent experience
Bring campaign planning, digital marketing, and research skills to grow RateMyTWU engagement across the TWU community.