Public Relations

Company DescriptionCompany DescriptionFairmont Waterfront redefines hospitality with Pure Coastal Luxury. Our award-winning hotel, nestled on Vancouver’s stunning waterfront, is consistently celebrated by top publications like Conde Naste Traveler and recognized as a Great Place to Work® Canada for a second consecutive year. We are Industry leaders in sustainability & embody our commitment to our community, featuring Vancouver’s first green roof & rooftop apiary.

Our Culture is strongly rooted in diversity, inclusion, professional growth and development – over 60% of promotions are from within. We are committed to empowering ambitious individuals to thrive. If you’re a visionary who shares our values and passion for excellence, join us to help shape the future of luxury hospitality.

Why work at Fairmont Waterfront?

• Sustainability and community commitment – recognized with 5 Green Leaves Certification rating from Green Key Global since 2011
• Empowering Women in Leadership – More than 50% of leadership team including Executive Level, are women
• Celebrating Diversity – our team represents over 60+ countries, fostering an inclusive and global community
• Strong Culture of Belonging for the 2SLGBTQIA+ community providing year-round support, including gender inclusive change rooms
• Generous perks – Enjoy discounted rates at over 5,500 Accor hotels worldwide through our Colleague Travel Discount Program* food & beverage discounts, transit reimbursement program for Trans Link monthly passes, subsidized meal during your shift through our colleague dining program
• Comprehensive Benefits – through our Benefit Plan* including medical, dental and vision coverage, Pension Plan, and more
• Dining Discounts – Get 50% off at our dining establishments in Vancouver, Victoria and Whistler through our Food & Beverage Discount Program
• Exclusive Experiences – One free stay through our Be Our Guest Program
• Competitive salary commensurate with experience in the range of $75,000/year – $82,000/year
• full-time and part-time status colleagues

Job Description

Summary of Responsibilities:

• Develop communication strategies and public relations programs within the hotel to local/regional/national/international press outlets, leverage existing and building upon new relationships to ensure proactive media programs, and developments with new publications, broadcast and digital platforms to extend the brand and support hotel’s revenue generation goals.
• Develop and maintain a local crisis communication program
• Serve as the key primary contact in the hotel for the media, industry partners and the community.
• Manage all hotel brand and philanthropic partnerships and promote environmental and social initiatives within the community, while raising the profile of both the hotel and the brand.

Business Goals

• Develop and manage annual PR plans, budgets and partnership event budgets.
• Contribute to hotel revenue targets at Fairmont Waterfront
• Create strategies to maximize profitability through PR strategies that build revenue or reduce costs through effective management and planning.

Media Relations & Communications

• Act as a spokesperson for the hotel and as a member of the core crisis management team.
• Generate new and traditional media initiatives.
• Work in partnership with marketing to develop and execute earned media PR programs to support marketing initiatives.
• Work with corporate PR to develop and execute brand initiatives.
• Write and disseminate press kits, releases, editors’ advisories, calendar listings.
• Advise and provide council on marketing and advertising copy, program briefs, providing editing for brand consistency.
• Update PR newsroom and keep corporate PR and agencies informed of all news.
• Develop and build positive relationships with local media and industry partners in key markets.
• Manage all media driven events from plan development, budget management, program flow, and implementation with internal and external stakeholders, ensuring all event deliverables are met on time and within budget.
• Develop and maintain all media lists and contact information.
• Maintain an up-to-date photo and video library, including a photographic record of all media and special events.
• Pro-actively organize media visits and familiarization trips to targeted media outreach/entertaining as needed.
• Work with tourism and airline partners where appropriate.
• Seek product placement/broadcast/film opportunities to leverage new and existing brand partnership opportunities.
• Extend brand reach with non-traditional marketing and media partnerships.
• Work with Mark